Speakers
Discover everything
INBOUND 23 has to offer!
Reese Witherspoon
Actor, Producer, Founder
Hello Sunshine
Join actor, producer, and Hello Sunshine founder Reese Witherspoon for a revealing conversation encompassing her practical strategies for driving growth and creating a culture of excellence.
Derek Jeter
Entrepreneur, Philanthropist and National Baseball HOF Inductee
The Baseball Hall of Famer and business leader shares what his leadership experience on and off the field has taught him about business.
Morgan DeBaun
Founder and CEO
Blavity Inc.
An intimate chat with Morgan Debaun on her track record of innovation in media, and how she approaches content, growth, and community as a craft—leaning into her journey growing Blavity Inc. and Afrotech’s commitment to building diverse community spaces.
Andrew Huberman
Neurobiology Professor and Host
Huberman Lab Podcast
A conversation with Andrew Huberman, Ph.D., neuroscientist and host of the Huberman Lab Podcast, a show frequently ranked in the Top 25 of all podcasts globally, on exploring the power of intense focus, mindfulness, and rest to fuel creativity.
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$1M Pitch Competition With HubSpot for Startups and Ventures
Experience
Lily Lyman
General Partner
Underscore VC
In this high-stakes competition, six promising SaaS startup founders will pitch their business to a panel of experienced judges and receive live feedback. The stakes? Potentially walking away with an investment from HubSpot Ventures that could help turn their business into the next unicorn.
In this session: be inspired by innovative SaaS-based startups and discover how they're changing the game, learn from experts on the art of delivering a compelling pitch, and gain insights into how to stand out from the competition, and what it takes to secure funding for your startup.
6 No-BS Reasons Why Your Sales Enablement Strategy Sucks
Educational Lecture
George B. Thomas
Owner and HubSpot Helper
George B. Thomas, LLC
You know sales enablement is more critical than ever to the immediate health and future success of your company. But, like most organizations right now, your sales and marketing teams are more at odds than ever, and sales enablement is a must-checkbox you’re simply not checking. Until today, that is.
In this radically candid, results-focused session, you’ll walk away knowing exactly how your sales enablement strategy is failing (and why). Join and get equipped with the agile, revenue-generating sales enablement strategy that you’ve been searching for.
A Journey Across HubSpot’s Customer Centric Operating Model
Educational Lecture
Sid Kumar
SVP RevOps
HubSpot
We’ll take you on a tour across our Customer Centric Operating Model (CCOM) to drive a connected go-to-market approach. Many companies are challenged with functional silos and misaligned objectives, which result in suboptimal customer experiences, and limit the ability to drive scaled growth. Learn the phases of our CCOM — Attract, Engage, and Delight — and gain actionable insights and recommendations. What is a customer journey and how to create one? Develop frameworks to connect strategy to execution and outcomes. Learn how to leverage input metrics and leading indicators.
ABM: Transform One:Many Into a Connected One:Few
Deep Dive Workshop
Kevin England
Founder and CEO
Vonazon
Deep dive into the stages of an account based marketing revenue flywheel: brand awareness, build pipeline, pipeline acceleration, retention and expansion — and learn how to target your ideal customer with an emotionally connected one:few approach.
Speak directly to your customer’s deepest pain points, creating the feeling that you SEE them, HEAR them, and have the one-of-a-kind solution they need.
Then, leverage that emotional connection and transform leads into loyalty. This session will give you a blueprint for a fail-proof ABM strategy, showcasing the benefits of HubSpot’s ABM tools.
Address Burnout at the Root Cause: Company Culture
Educational Lecture
Anya Soto, PCC, ICF
Chief Talent Development Officer
Civility Partners, Inc.
Toxic work culture is the number one reason for burnout. Of course YOU don't have a toxic culture — people are leaving for other reasons, right? Except that an MIT Sloan Management Review article found the biggest predictor of the Great Resignation is toxic culture. Stop with the mediation apps and extra PTO; join this session to explore why people are overworked, why teams don't feel collaborative, and how to stop going in circles.
AImpact: Using Artificial Intelligence to Scale Your Startup
Educational Lecture
Kareem Amin
Co-founder and CEO
Clay
Meghan Keaney Anderson
Head of Marketing
Jasper
Join HubSpot for Startups for an in-depth panel discussion on how startups can leverage artificial intelligence to drive growth and scale their businesses. Three leading AI powered startups will share their insights on how startups can streamline their operations, improve efficiencies, increase productivity, and ultimately driving better outcomes for their customers. We'll delve into the latest trends, best practices, and emerging opportunities for startups looking to stay ahead of the curve.
Ask Me Anything With Dr. Yvette Noel-Schure
Fireside Chat
Dr. Yvette Noel-Schure
Executive VP and Co-founder
Schure Media Group
Join the Black@INBOUND Community for an exciting Ask Me Anything event with Dr. Yvette Noel-Schure, one of the most prestigious leaders in public relations. As Beyoncé's publicist, and a renowned communications strategist, Dr. Schure will share unique insights and experiences from a remarkable career in entertainment and media.
Ask Me Anything With Morgan DeBaun
Fireside Chat
Morgan DeBaun
Founder and CEO
Blavity, Inc.
Join the Black@INBOUND community for an AMA event with Morgan DeBaun, founder and CEO of Blavity Inc., the leading digital media company for Black culture and millennials. Attendees will have the unique opportunity to hear from Morgan about her journey, and ask questions about entrepreneurship, media, and what it takes to build a successful business.
Authentic and Inclusive Brands
Podcast
Join Sonia Thompson, host of the Inclusion & Marketing podcast, Abadesi Osunsade, co-host of the Techish podcast, and Sundas Khalid, tech-driven YouTuber and engineer at Google, as they have an insightful discussion on how brands can engage with a broader base of consumers from underrepresented and underserved communities in an authentic way.
B2B to B2C Marketing Revamp: Campaigns and SEO
Educational Lecture
Andrew Warden
Chief Marketing Officer
Semrush
If you’re tired of using the same old B2B approach for your marketing campaigns, join Andrew Warden, Semrush CMO as he reveals actionable tactics and insights to effectively transfer your B2B strategy to a B2C approach. Get ready to supercharge your marketing campaigns and learn how to captivate and engage a wider audience, up-level your SEO strategy, and critically: how to say goodbye to the guesswork and hello to data-driven campaigns that will put you ahead of the game. Andrew will provide real numbers that show the positive impact of making the shift from 'Boring2Boring' to 'Boring2Cool'.
BELONGing — Intersection of DEI and Customer Experience
Educational Lecture
Dan Gingiss
Chief Experience Officer
The Experience Maker
Shonnah Hughes
VP, Global Salesforce Alliance
CGI
Whether you know it or not, your customer base is diverse in almost every way imaginable: gender, race, sexual orientation, religion, political affiliation, disabilities, and more.
So how can businesses authentically engage with different communities to gain their loyalty and hard-earned dollars? By giving them a place to BELONG.
In this eye-opening session, customer experience experts Dan Gingiss and Shonnah Hughes make the case that DEI is more than an HR concept; it’s about building products and services with your diverse customer base in mind and being inclusive in your marketing.
Beyond the Buzzwords: Inclusive Leadership in Action
Deep Dive Workshop
Elena Joy Thurston
Executive Director
Pride and Joy Foundation
Inclusive leadership is not just good to do—it's a *need* to do if we want to build a diverse workforce and achieve long-term success in our organizations as well as in our careers. TEDx speaker, Elena Joy Thurston, invites us to become inclusive leaders who are aware of our own biases, actively seek out different perspectives to inform decisions, and collaborate more effectively. Melding her own experiences with actionable strategies, audiences will walk away motivated to increase inclusion and belonging through allyship.
Black@INBOUND Community Meetup
Networking Meetup
Get ready to connect with fellow Black professionals and elevate your career.
Come by and mingle with other members of our thriving Black@INBOUND community. Whether you're seeking advice, inspiration, or new opportunities, this meetup is the perfect place to swap ideas, ask questions, and make valuable connections and expand your network.
Black@INBOUND x Chase Ink Meetup
Networking Meetup
Take your career to the next level at the Black@INBOUND mentorship-focused networking meetup powered by Chase Ink. This event will connect you with experienced mentors, from Chase, who can provide valuable career insights to help you grow professionally. You'll join small group chats around topics that interest you. We'll be serving light bites and beverages.
Brand Impact: New Insights on How To Measure It
Experience
Marketers know that building a remarkable brand is foundational to building a remarkable company, but effective brand-building today looks very different than in decades past. Learn how to quantitatively measure brand impact with the Brand Power Score, a new data-driven framework for assessing brand performance, strengths and areas of improvement.
Build and Align D&I Revenue Teams for Efficient Growth
Educational Lecture
Deanna Ransom
Founder and CEO
A.R.I.A. Partners, Inc.
Lori Richardson
President
Women Sales Pros
Achieving revenue goals in an optimized manner must include the building and leading of inclusive go to market teams. Lack of alignment and diversity in the revenue teams of marketing, sales, and customer success leads to missed opportunities, goals revenues, and profits. Learn how to design a strategic road map for reaching revenue goals that have alignment and inclusion across the revenue engine. You will leave the session with an understanding of why diverse, aligned, and inclusive teams are important for revenue growth, and how to build them from the key insights of case studies.
Build Connected Communities
Fireside Chat
Ari Murray
VP of Growth
Sharma Brands
Christina Garnett
Principal Marketing Manager
HubSpot
Daniel Murray
Founder
The Marketing Millennials
Jay Schwedelson
CEO and Founder
Outcome Media/SubjectLine.com/GURU Events
Marjorie Anderson
Founder and Principal Strategist
Community by Association L.L.C.
In this panel, join community leaders Daniel Murray, Ari Murray, Jay Schwedelson, Christina Garnett, and Marjorie Anderson as they share insights on how to build a thriving community. Learn from their experiences at The Marketing Millennials, Go-to-Millions, Subjectline.com, HubSpot, and Exos@Google in this informative session. Learn what makes a great community, strategies on how to build your own, lessons learned from building one, why Connected Communities are the future, and how to win together. Communities are powerful. Connected Communities are unstoppable.
Building a Winning Channel Sales Strategy and Team
Fireside Chat
Michelle Benfer
SVP Sales
HubSpot
Patrick Biddiscombe
CEO
New Breed
The growth of the HubSpot ecosystem is rapidly pushing channel sales to the forefront of overall sales strategy. Join the SVP of Sales at HubSpot and the CEO of New Breed, to discuss how to build a successful channel sales motion — including organization design, marketing strategy, sales rep upskilling, compensation, and change management. Drawing from their distinct backgrounds, they will also highlight lessons learned in helping to scale their own sales organizations, trends that will shape the future of channel sales, and use cases within the HubSpot ecosystems.
Building Your Applicant Tracking System in HubSpot
Deep Dive Workshop
Mandy Thompson
Founder and CEO
Digital Reach Online Solutions
Join Mandy Thompson, CEO of Digital Reach Online Solutions, for a transformative session that shows you step-by-step how you can streamline your HR processes with HubSpot. Say goodbye to costly standalone applicant tracking software and hello to a more nimble, CRM-powered solution.
Discover how integrating your HR processes into your CRM can increase efficiency, give you ultimate flexibility, and help remove biases from the application process.
This session will be a game-changer for those looking to revolutionize their HR processes and hire better, faster.
Community: Myths, Tips, and the Marketing Mix
Educational Lecture
Ashley Faus
Director of Integrated Product Marketing
Atlassian
Devin Bramhall
Marketing Advisor and Agency Growth Strategist
Devine Consulting
Companies are jumping on the latest trend: community-led growth, but people don’t want to talk to logos, they want to talk with humans.
How can brands join the conversation? In our session, we’ll explore the shifts that brands need to make to build robust, self-sustaining communities based on helpfulness and trust.
You'll learn about: principles to help you choose the right strategy to get started and for long-term impact, examples of companies bringing employees, users, and the broader industry together to create new communities, and about the programmatic nature of self-sustaining communities.
Comp Plan Survivor: Do Your Comp Plans Have What It Takes?
Deep Dive Workshop
Graham Collins
VP of Sales
QuotaPath
Kat Walenty
Sr. Manager, FlyWheel Incentives
HubSpot
Liz Christo
Investor and GTM Advisor
Stage 2 Capital
In this session, QuotaPath’s head of sales, Graham Collins, and a diverse panel of experts explore compensation structure examples and how they perform in various audience-suggested business scenarios.
Come prepared to form alliances with those around you to strategize comp tactics that solve for company-wide metrics. Learn how to adjust compensation structures and steps to get buy in early from your sellers to motivate selling behaviors.
Leave with actionable next steps to take back to your team — along with some new members in your professional network.
Content Marketing and AI: Who's Making Your Content?
Podcast
Brought to you by HubSpot Creators, this panel of industry-leading experts discusses details to present actionable and thought-provoking insight. A rounded discussion using the moment of technology to propel marketing strategy. A deep dive into where, how, and why major brands and companies are trusting AI to drum up business.
Conversations That Connect: Improving CX Using Social Media
Deep Dive Workshop
Brooke B. Sellas
Founder, CEO
B Squared Media
It doesn’t matter if you sell peanuts or planes — 95% of customers buy based on emotion. But, when you look at most branded content on social media, the content falls flat, boring — comprised of clichés and facts. In this session, author Brooke Sellas shows how to mine your social media conversations to improve CX, find new leads, understand brand sentiment, spy on your competitors, and add more to the bottom line using organic social media.
Crafting a Flawless Narrative: Lessons in Brand Building
Spotlight
Dr. Yvette Noel-Schure
Executive VP and Co-founder
Schure Media Group
Learn from a master storyteller, with 20+ years of experience helping shape the brands of some of the music industry’s biggest stars, including working as Beyoncé’s adviser and publicist for the last 26 years, on what roles patience, passion, and persistence have played in Dr. Noel-Schure's life and career—and how she’s successfully used brand strategy as a propeller for growth for her clients.
Creating Equity for Women in the Tech Workspace
Deep Dive Workshop
V Boykin
Sr. Program Manager, Global Skills
HubSpot
Within the tech space, women have not achieved parity within senior leadership ranks. There is clear evidence to illustrate the importance of social support systems in tackling this void. Through simple shifts within the social environment, women can achieve and sustain leadership roles within the tech space. Join this session to learn the results of three years of doctoral research on the topic of equity and social support for women in the tech. Learn how to create systems that will assist in obtaining and retaining senior leadership positions and resources for non-equitable work experiences.
Creator Economy 2024
Podcast
Brought to you by HubSpot Creators, this panel of industry-leading experts discusses actionable and thought-provoking insight into the Future of the Creator Economy.
Data and Measurement to Launch and Grow a Partnership
Educational Lecture
Andrew Massad
VP, Technology Partnerships
Siteimprove
Christen Luciano
Director, Strategic Alliances
HubSpot
When launching or growing a partnership, data is always the debate that no one seems to have the right answer to. What are the best joint business metrics to track? How do you set benchmarks and define success? How do you measure influenced vs. sourced revenue? How do you attribute across activities? How often should you revisit your KPIs?
In this panel discussion, you will hear partner leaders of small, medium, and large scale businesses discuss what works and what doesn't work when aligning on KPIs that everyone can get behind.
Debate: Email — Get the Open! vs. Get the Response!
Debate
Jay Schwedelson
CEO and Founder
Outcome Media/SubjectLine.com/GURU Events
Nancy Harhut
Chief Creative Officer
HBT Marketing
Troy Sandidge
Founder and Principal Growth Strategist
Strategy Hackers
INBOUND faves Jay Schwedelson and Nancy Harhut reunite for a much-anticipated debate rematch. Discover the critical roles time of day and day of week play in email opens. See how you can use framing, social proof, and cognitive fluency to deliver big boosts to your email response rates. Find out if you should focus more on your database or your nurture campaign. This time they will dive even deeper into the important elements that drive email success, including: timing, sender, pre-header, CTAs, design, landing pages, and a few other secrets that they won’t reveal just yet.
Debate: The 4-Day Workweek: The Future of Work or Fiction?
Debate
There's a lot of talk about the four day workweek becoming the future of work, but is it actually feasible? On one side: a company who successfully switched to the four day week and isn't looking back. The other side: a toxic work culture specialist who says maybe the 4-day week isn't all it's hyped up to be.
Join this session to see unique perspectives on both sides of the four day workweek argument. Attendees will leave with a broader perspective of its benefits and risks, strategies to consider for a potential four day workweek implementation, and a few "aha" moments along the way.
Deconstructing Generative Text AI for Social
Deep Dive Workshop
Kate Bradley Chernis
Founder and CEO
Lately.AI
2023 is the year of AI-generated content. But, there’s a RIGHT way and a WRONG way. This session will equip marketers with all they need to know to avoid AI generative text pitfalls, covering origins, ethics, applications that won't trigger penalties, and the three dirty little secrets that no one at Open AI wants you to know.
Designing and Leading a Customer-Focused Sales Process
Educational Lecture
By strategically aligning the sales process with the buyer journey, it reduces friction, shortens sales cycles, improves margins, and significantly enhances the overall customer experience. Learn how Sandler is walking the walk and delivering a customer-focused sales process with HubSpot Sales Hub.
Do This, Not That: Lessons Learned From a HubSpot Rollout
Experience
Want to learn how to optimize your CRM for growth? Learn from M&C Saatchi Group about their successful global HubSpot rollout. Discover their strategies for leveraging HubSpot business units and team structures to create a scalable instance. Plus, find out how implementing essential Sales Hub features accelerated their revenue growth.
Durable Measurement Solutions With Google
Educational Lecture
There is no single answer for measurement, and businesses should prioritize an intentional approach to maximize marketing dollars and remain competitive in a changing ecosystem. Google helps you be more strategic by capturing the signals that matter most, assigning values aligned to your specific KPIs, and optimizing to drive continued success.
Hear how Google’s measurement engine combined with the power of Google AI can take your expertise to the next level and multiply your business results.
Durable Measurement Solutions With Google
Educational Lecture
There is no single answer for measurement, and businesses should prioritize an intentional approach to maximize marketing dollars and remain competitive in a changing ecosystem. Google helps you be more strategic by capturing the signals that matter most, assigning values aligned to your specific KPIs, and optimizing to drive continued success.
Hear how Google’s measurement engine combined with the power of Google AI can take your expertise to the next level and multiply your business results.
Fueling Focus and Creativity
Spotlight
A conversation with Andrew Huberman exploring the power of intense focus, mindfulness, and rest to fuel creativity and strengthen the culture of a team.
Gain and Grow: Aligning Sales and Success for Impact
Fireside Chat
Christian Kinnear
Chief Sales Officer
HubSpot
Jeetu Mahtani
EVP, Customer Success
HubSpot
It all boils down to either driving growth through new sales, or uncovering opportunities from your existing customers. Join HubSpot's chief sales officer, Christian Kinnear, and EVP of customer success, Jeetu Mahtani, as they sit down to chat through the significance of aligning your sales and customer success efforts to create a cohesive, value-driven customer experience. They'll speak to how they approach it at HubSpot, the business impact, lessons learned along the way, and how to measure success.
Getting Candid: Lessons in Workplace Culture and Feedback
Spotlight
Kim Scott
Author, Radical Candor
Join bestselling author, Kim Scott, and explore the role of radical candor and feedback in 2023, and gain insights on how to maintain a healthy high-performance workplace culture.
Going Global: How to Grow From $0 - 500M in Revenue
Educational Lecture
Jeetu Mahtani
EVP, Customer Success
HubSpot
One way to unlock new market opportunities and drive revenue is by expanding into new geos. Quite regularly, this means going international. In this session, learn from the EVP of customer success, Jeetu Mahtani, on how he helped grow HubSpot's international footprint in more than X markets. You'll hear about key strategies that will help you think through where and how to expand the reach of your business so that you can diversify your revenue streams and grow better.
Grow Better With the Power of CRM Extensibility
Educational Lecture
The world is changing rapidly and businesses are being asked to adapt quickly. The platform you place at the center of your business must be easy to adapt and extensible. Join the HubSpot product team to learn more about the importance of customization and how to extend HubSpot’s CRM.
GTM for All: Helping Unlock Playbooks for Every Company
Educational Lecture
Join this session to discuss the importance of playbooks in the go-to-market(GTM) strategy of any company. The core of playbooks is unlocking relevant data at every step and orchestrating activities across different channels such as email and advertising. The presentation emphasizes that playbooks are not only for large companies, but can be helpful for small and medium-sized businesses as well. Ben and Millie will explain how the use of playbooks can help businesses streamline their GTM strategy, reduce manual work, and increase efficiency.
How Go-to-Market Leaders Can Amplify Impact in an A.I. World
Fireside Chat
Join our host and panel of experts as they talk about what content might look like in 2024 and beyond. They'll share handy tools and strategies you can use right now to supercharge your content creation, and debate about what's just hype. Get ready for a no-fluff conversation about the future of content with AI!
How Productive Teams Impact the Customer Lifecycle
Fireside Chat
Gaurav will explore the correlation between business success and highly productive teams. He will explain how teams can become more productive so that they are better able to deliver on promises, course correct when necessary, and consistently delight customers. Join this session to learn best practices for enhancing a business's productivity with practical tips for better cross-departmental alignment, information sharing, and collaboration as a whole. Attendees will learn what it take to build an organizational framework that makes it easier to attain and retain customers.
How Reward Programs Drive New Business and Customer Loyalty
Deep Dive Workshop
Rewards programs are becoming increasingly vital to engage prospects & retain customers. Companies that do it right see more leads & stronger relationships. In this session, BHN Rewards will present research from 10 new studies to identify what people are looking for in rewards programs. Walk away with your very own strategy and program. Rewards included!
How They Built HubSpot
Spotlight
Dharmesh Shah
Co-founder and CTO
HubSpot
A conversation with HubSpot co-founders Dharmesh Shah and Brian Halligan, interviewed by Guy Raz, on their nonlinear journey building and scaling HubSpot—and lessons they learned from their 16 year journey, and how HubSpot is maintaining its reputation for innovation.
How To Build a Community That Isn't a Ghost Town
Deep Dive Workshop
Evan Hamilton
Director of Community
HubSpot
How many dead Slack channels are you part of? Did you know that 98% of new communities on Reddit fail? With all that in mind, what chance do YOU have to build a thriving community?
Improve those chances with this workshop. Evan Hamilton, veteran community builder with the likes of Reddit, Nextdoor, Coursera, and HubSpot, will walk you through the pitfalls that doom most communities and how you can plan and iterate your way into a successful community launch (all without massive resources).
How To Create Sales-ready Messaging Reps Will Actually Use
Deep Dive Workshop
John Barrows
CEO
SellBetter by JB Sales
The sales and marketing divide continues, specifically around messaging. Marketing typically creates messaging, throws it over to the sales team who rarely uses it and never provides any real feedback on how to improve.
We've created a formula for sales and marketing teams to create sales-ready messaging based on personas and triggers that the reps will actually use. This formula aligns sales, marketing and CS, and contains the secret sauce to leverage tools like ChatGPT to meet your target audience where they’re at.
How to Curate a Vibrant, Remote-first Culture at Scale
Educational Lecture
Jen Spencer
CEO
SmartBug Media
Is it possible to have a vibrant, award-winning culture with a 100% fully remote workforce? The simple answer is yes, but success means careful curation, executive time and focus, and it has to be funded. Company culture doesn't just happen. As CEO, it's your job to craft a vision for that culture — and then measure, nurture, and evolve that culture over time. SmartBug Media has scaled from 1 to nearly 200 employees — all fully remote — and in this session you'll hear what's worked well, what hasn't, and what kind of programming you'll want to plan for as you grow in 2023 and beyond.
How To Drive a Connected GTM Model With RevOps
Fireside Chat
Alison Elworthy
EVP, RevOps
HubSpot
Sam Jacobs
Founder and CEO
Pavilion
Sid Kumar
SVP RevOps
HubSpot
Companies across industries are moving fast to build out their RevOps teams to enable scaled and efficient growth. We’ll share best practices and growth strategies on how HubSpot and other high growth organizations are leveraging RevOps to drive GTM alignment to your C-suite and deliver connected customer experiences across the customer journey. We will dive deeper into the foundational elements of the RevOps operating system and how to bring these capabilities together to accelerate revenue growth, and deliver consistent execution with frameworks around data, automation, and playbooks.
How To Increase NRR by Focusing on Your Customer’s Outcomes
Educational Lecture
Daphne Costa Lopes
Principal Manager, Success
Hubspot
How does your business measure customer success? Chances are you are tracking the gold-standard metrics: NRR, product usage, and satisfaction. And while those metrics are important, they are lagging KPIs that are only indicative of how effective you are at our own growth. They are not a true measure of your customer's success. What your customers care about is outcomes.
In this session, we’ll demystify the customer outcomes metric, give you tools to define one that makes sense for your company, and show you how to use data effectively to drive growth and scale your customer success team.
How To Protect Your Business From Cybercriminals
Educational Lecture
Alyssa Robinson
Deputy CISO
HubSpot
Eric Richard
CISO
HubSpot
Many businesses assume that they aren’t a target for hackers because their business is small or not well known. Unfortunately, this just isn’t true anymore; no matter how small your organization, cyber criminals can find a way to make money using your accounts, your data, or your systems. By understanding attack trends, and how and why your business and personal accounts are targeted, you’ll have a leg up in protecting yourself.
Join HubSpot's CISO and Deputy CISO to understand how your company could be a target and what you can do to protect your company and your customers.
HubSpot Spotlight
Spotlight
Dharmesh Shah
Co-founder and CTO
HubSpot
Join us to kick off INBOUND 2023 at Main Stage with the HubSpot Spotlight, featuring HubSpot's Yamini Rangan, CEO, Dharmesh Shah, Founder & CTO, and Andrew Pitre, EVP, Product. Always one of INBOUND's most popular sessions, this is a don't miss moment for all attendees!
Integrate Your App With HubSpot to Leverage a Growth Channel
Deep Dive Workshop
Connor Jeffers
CEO
Aptitude 8 and hapily
Dax Miller
Head of Product
hapily
Tyron Foston
CTO
hapily
In this session, the co-founders of hapily, a HubSpot Ventures backed app studio, will teach you how to use the HubSpot ecosystem to turbocharge your growth, how to build and launch an app on HubSpot, and some of their tips to drive mass adoption of your product in the HubSpot ecosystem. Platform products are built differently, and they're excited to share their secrets.
Keys to World Class Content and Winning Trust in the AI Era
Educational Lecture
Marcus Sheridan
Author of They Ask You Answer
Marcus Sheridan International & IMPACT
Are you looking to create world-class content in your organization that wins trust, traffic, leads, and sales? Are you trying to stay ahead of the competition in a time where AI is changing the game for marketers all over the globe? But, are you also intimidated with AI and wondering how to use it the right way, to produce the right content, and get the right results? Join this session from popular INBOUND speaker Marcus Sheridan to learn what types of content you should be producing with AI to become the voice of trust in your space, while coming across human, trustworthy, and helpful.
Latest Social Media Trends From the “Beyoncé of Marketing”
Podcast
Ari Murray
VP of Growth
Sharma Brands
Daniel Murray
Founder
The Marketing Millennials
Junae Brown
CEO and Founder, Marketing Strategist, Talent Manager
Browned 2 Perfection Agency
Come listen to a LIVE recording of The Marketing Millennials podcast (a top 20 marketing podcast) with hosts, Ari Murray and Daniel Murray and guest, Junae Brown, also known as the "Beyoncé of Marketing". Junae will share her insights on the latest social media tactics that brands should be implementing in their marketing strategies, ideas to test on social media, and provide actionable social media tips to implement today. You won't want to miss this.
Lawn on D: Embrace Your Fears — We, Not Me
Experience
Many of us have something we really want to do with our lives, but we’re afraid. But, what if the thing we’re actually afraid of is just...feeling afraid?
In this experiential session, participants will deconstruct their strongest fears, then understand where those fears connect with others. Participants will practice techniques in real-time to help reduce fear, leaving ready to finally do the thing and change their lives!
Lawn on D: Find Your Flow! Yoga Mini-Sesh
Experience
In this 15-min session, yoga instructor and head of marketing for Mamava, Nicci Micco, will lead you through breath work and moves that create conditions for flow—the state of feeling joyfully immersed in whatever you’re doing. Join this session for a feeling of reset, clarity, and embodiment. Anyone looking for a rejuvenating reset is welcome. No yoga experience or special clothes required.
Lawn on D: Find Your Flow! Yoga Mini-Sesh
Experience
In this 15-min session, yoga instructor and head of marketing for Mamava, Nicci Micco, will lead you through breath work and moves that create conditions for flow—the state of feeling joyfully immersed in whatever you’re doing. Join this session for a feeling of reset, clarity, and embodiment. Anyone looking for a rejuvenating reset is welcome. No yoga experience or special clothes required.
Lawn on D: Wellness and Mood Elevation Technology
Experience
Dr. Mary Donohue
CEO
The Digital Wellness Center
Through her near-death struggles, Dr. Mary Donohue discovered the transformative power of mapping her mental health and balancing her emotional health to find her bliss. Learn about and discover how Mood Elevation Technology can balance your happiness and productivity with self-care and wellness, reduce stress, and improve your mental health. Learn to map your pain and understand how your emotional circles are balanced and gain actionable strategies for achieving high productivity and self-care.
Lawn on D: Wellness and Mood Elevation Technology
Experience
Dr. Mary Donohue
CEO
The Digital Wellness Center
Experience the transformative power of Mood Elevation TechnologyÔ, enhancing your well-being and preventing burnout. Unlock the secrets to mapping your mental health, balancing emotions, and cultivating a higher quality of life. Discover actionable strategies for optimal productivity, self-care, and resilience. Embrace the opportunity to elevate your mood, reduce stress, and live a more fulfilling and harmonious life. Join Dr. Mary Donohue on this empowering journey towards professional success and personal well-being.
Lessons on Innovation, Leadership, and Navigating Change
Spotlight
Reese Witherspoon
Actor, Producer, Founder
Hello Sunshine
Join producer, actor, and Hello Sunshine founder Reese Witherspoon for a revealing conversation encompassing her practical strategies for driving growth and creating a culture of excellence (based on her experience building Hello Sunshine), as well as the challenges and opportunities of producing content in a rapidly changing landscape.
LinkedIn Ads Strategy for the B2B CMO
Deep Dive Workshop
AJ Wilcox
Host LinkedIn Ads Show, CEO
B2Linked.com
LinkedIn is the most important channel for any B2B CMO or marketing leader. Sales counterparts love the high lead quality, so marketing leadership is always under pressure to deliver more — higher scale at lower costs.
But, the costs of LinkedIn Ads are notoriously high, so every mistake becomes an expensive one. Plus, marketers are given little by way of helpful guidance, making it easy to make more expensive mistakes.
Never fear! Seasoned LinkedIn Ads pro, AJ Wilcox, will walk you through the strategic questions and approach to ensure you're not throwing away your hard-earned budget.
Living to 120: It Could Be Possible for You
What's Next
Everyone ages, and everyone should have the tools to take control of their health and wellness. Now more than ever, everyday people are looking for accessible, affordable, and personalized means to enhance their health. Tally Health launched in 2023 to meet this consumer demand, usher in a new era of agetech, and help people live better, longer. Join to this session to learn why age is just a number that you can now change and key health data and personalized recommendations to improve overall health, making wellness accessible to everyday consumers.
Marketing Against the Grain Live: The Future of AI
What's Next
Join thought leaders Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), to lead you down the rabbit hole of marketing trends, growth tactics, and innovation. This session is brought to you by the HubSpot Podcast Network.
Marketing Revolution: How to Win When Everyone Is Using AI
What's Next
Neil Patel
Co-founder
NP Digital
Everyone is talking about AI and how to use it. This session will not be talking about how you can use AI as you already know that. Instead, join this session to break down a different way to think about marketing in a cheaper and faster way, especially with SEO. Learn a new strategy to generate traffic that doesn't rely on content creation. Discover how to build a brand and community without relying on social channels. A way to win when everyone else is doing the same thing and using the same tools and technology.
Marketing School Podcast — Q&A With Neil Patel and Eric Siu
Podcast
Eric Siu
Founder
Single Grain
Neil Patel
Co-founder
NP Digital
Get ready for a live and unfiltered Q&A session with marketing gurus, Neil Patel and Eric Siu! Join us as we dive deep into the latest trends and best practices for digital marketing. Gain actionable insights that you can immediately use to grow your business faster. Learn from case studies and experiences from two business operators who happen to live and breathe it. Don't miss this opportunity to learn from two of the industry's top experts and get burning questions answered. Tune in to the Marketing School LIVE Podcast for an unforgettable session!
Mastering Accurate Conversion Rates With HubSpot
Educational Lecture
This session offers a solution to the challenge of setting up accurate conversion rate reporting for marketing pros, salespeople, and executives. By creating a process for frequent and detailed updates across various parameters, the reports will deliver human-proof results and impress management. Set it once and forget it!
Meet ChatSpot: Your AI-Powered Sales & Marketing Assistant
Educational Lecture, HubSpot Products
Combining the power of ChatGPT with the HubSpot CRM, DALL-E, and many other tools — ChatSpot is a free AI-powered sales and marketing assistant tailor-made for growing businesses. Join this session to learn everything you need to know about ChatSpot and how you can use it today to increase your productivity and get deeper insights into your business.
Meetup: Balance & Stretch: Making Working Parenthood Work
Networking Meetup
Join the founders of Mamava and Mother Honestly, plus other parents and caregivers for a series of fun exercises designed to get out of your head and tap into your inner wisdom. Together we’ll work through ways to bring intentional design, support for those who provide care at home and on the job, and a sense of joyful balance to your business.
Meetup: Designers' Mixer: UX in the era of AI
Networking Meetup
This meetup is intended to bring together designers and others interested in how technology is changing the way creative problem-solvers work. Discuss fears and apprehensions surrounding emerging technologies like automated design tools and AI, exciting ideas and opportunities on using these tools, and future-proofing yourself as a creative professional designing for change. Join fellow tech-forward designers in networking, conversations, and design challenges.
Meetup: GTM Roadshow and MOVE Book Club
Networking Meetup
Sangram Vajre
CEO
GTM Partners
Meet Sangram Vajre, the co-author of MOVE and CEO and co-founder of GTM Partners. Join us at INBOUND 2023 and deep dive into all things go-to-market. How has the landscape changed? What are the new go-to-market(GTM) frameworks and motions? If you are a marketing, sales, or customer success leader, you must attend this Meetup! Join us for some fun, games, food, drinks, and all things GTM.
Meetup: GURU Events Email Marketing Community
Networking Meetup
Jay Schwedelson
CEO and Founder
Outcome Media/SubjectLine.com/GURU Events
Get ready for some actual networking FUN with marketers who are passionate about email marketing. Grab free SWAG, hang with the GURU Conference squad, meet other amazing attendees, hop in our crazy photo booths, and more.
For the first time, we are bringing GURU Conference, The World’s Largest Virtual Email Marketing Conference, to an in-person EXPERIENCE! Don’t miss out!
Meetup: HubFans and Community Champions
Networking Meetup
Christina Garnett
Principal Marketing Manager
HubSpot
Sharon Licari
Senior Community Manager
HubSpot
Join this Meetup for the opportunity for HubFans and Community Champions to connect and hang out together.
Meetup: HubSpot Certified Trainers Only
Networking Meetup
Join fellow HubSpot Certified Trainers (HCTs) to discuss training and education. Meet face-to-face, exchange perspectives, and get program updates from HCT program managers, Sarah Phillips and Vanessa Oguchi. This exclusive event for current HCTs will deepen your understanding of the HCT Program, explore effective communication practices, and discover how education can empower trainers. Expand your personal network and engage with like-minded trainers who share your passion for education and development. *This event is for current HubSpot Certified Trainers only.
Meetup: INBOUND Without Borders
Networking Meetup
Join our Meetup for expats, immigrants, and global minds passionate about building connections, sharing experiences, and thriving in a globalized world. Connect with like-minded individuals from diverse cultural backgrounds and gain valuable insights into navigating different cultures, building meaningful relationships across borders, and advancing professionally. Don't miss out on this unique opportunity to build a vibrant community dedicated to building inclusive networks, promoting cross-cultural competency, and thriving in a globalized world.
Meetup: Litmus and Chill With Email Geeks!
Networking Meetup
Logan Sandrock Baird
Senior Community Evangelist
Litmus
Email geeks, it's time to unite! Join Litmus for the ultimate email meetup, exploring all things email. This is your chance to connect with fellow experts, share ideas, and learn about the latest trends in email design, development, testing, and optimization. But, that's not all—we're also adding a fun twist with themed trivia! Compete against other email geeks and test your knowledge of email marketing, automation, and more, and win prizes! Plus, we'll have drinks available to help you unwind and get the conversation flowing, as well as our famous LitMoose, a fun souvenir to take home.
Meetup: Marketing School Podcast Fans at INBOUND
Networking Meetup
Eric Siu
Founder
Single Grain
Neil Patel
Co-founder
NP Digital
Are you a listener and/or subscriber to Marketing School with Neil Patel and Eric Siu? Do you geek out on the latest marketing tips, tricks, and trends? If so, stop by this meetup to meet with fellow marketers and fans and members of the Marketing School team to make connections and swap ideas!
Meetup: More Women, More Sales
Networking Meetup
Lori Richardson
President
Women Sales Pros
Network with some of the Women Sales Pros sales experts to make connections with women in sales and revenue, as well as our male allies. We'll talk about issues you're facing, successes you've had, and goals you intend to accomplish as you rise in your revenue creation role. You'll walk away with: inspiration and new connections, plus a resource lists of podcasts, books, and people. Snacks will be provided!
Meetup: NFT and Web3
Networking Meetup
Christina Garnett
Principal Marketing Manager
HubSpot
Join this exclusive Meetup for the opportunity for Magik Makers NFT holders to connect and meet fellow holders.
Meetup: Out at INBOUND
Networking Meetup
Mandy Thompson
Founder and CEO
Digital Reach Online Solutions
Out at INBOUND provides an opportunity for members and allies of the LGBTQ+ community to come together, network, and get to know each other. Bring your authentic self as we share and celebrate all that we are in this safe and welcoming space at INBOUND.
Meetup: Startups and Sangria With HubSpot for Startups
Networking Meetup
Janelle Apaydin
Head of Marketing, HubSpot for Startups
HubSpot
Join HubSpot for Startups for our annual startups and sangria meet up at INBOUND! Founders, investors, and ecosystem leaders will come together to network, share insights, and tackle the challenges facing the startup community. With refreshing sangria in hand, connect with like-minded individuals and explore the latest trends and opportunities. By joining this meetup you will expand your network and gain access to deal flow and potential partnerships that can help you grow your startups.
Meetup: The Marketing Millennials Community
Networking Meetup
Ari Murray
VP of Growth
Sharma Brands
Daniel Murray
Founder
The Marketing Millennials
YOU ARE INVITED. The Marketing Millennials is hosting a meetup at INBOUND (we're millennials and big conference people). Come hang and enjoy some refreshments with your future marketing besties. You never know who you'll meet. Have we mentioned that there will be free refreshments? Tempting!
Mindful Metrics: How to Master Reporting in HubSpot
Educational Lecture
Kimberly Gamble
Senior Inbound Strategist
New Breed
What gets measured gets done. However, as a business grows, it can become increasingly difficult to monitor reporting, business targets, and performance goals. Kimberly Gamble of New Breed will walk through ways to effectively leverage HubSpot for better reporting. Drawing from practical use cases across several types of businesses, she will explore best practices for using HubSpot to monitor what matters most — including attribution across content, email, paid, and other channel — and strategies for using reporting to empower individual contributors to meet their goals.
More ≠ Better: How to Market Like a Human
Educational Lecture
Companies are more disconnected from their audiences than ever. Regardless of whether you market B2B or B2C, you’re really marketing business to human. We need to get back to building real connections in order to improve our marketing and sales operations. This session will walk through six pillars that will help brands connect on a more human level.
Mystery of Marketing Attribution: How To Optimize Your Efforts
Deep Dive Workshop
Connor Jeffers
CEO
Aptitude 8 and hapily
Join us as we explore the ever-evolving world of marketing attribution. Despite the numerous tools and solutions available, many organizations still struggle to accurately measure the impact of their marketing efforts. This session will help you understand why traditional methods of marketing attribution often fall short, and what you can do to get a better grasp on your marketing ROI. You'll walk away with a fresh perspective and new insights that you can immediately put into practice to optimize your marketing spend and drive real growth for your business.
New Email Marketing Test Ideas and Pitfalls To Avoid
Educational Lecture
Jay Schwedelson
CEO and Founder
Outcome Media/SubjectLine.com/GURU Events
Pierce Ujjainwalla
Co-founder and CEO
Knak
This fast-paced session explores what tactics are working now, new test ideas you can try immediately, and what pitfalls are holding back your email marketing performance. Jay and Pierce will share insights from the last 90 days of actual campaign results from successful and failed email marketing testing. They will provide easy changes that lead to huge shifts in email marketing performance. Attendees will learn trends to increase open rates, along with finding out the best time to send your email campaigns, and how many times you should be sending them.
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Online and In-Person Event Marketing: What's Working Now!
Educational Lecture
Jay Schwedelson
CEO and Founder
Outcome Media/SubjectLine.com/GURU Events
Webinars, events, and on-demand video are critical to drive demand generation for marketers. In this session, learn the latest tactics that help to greatly increase registrations, views, and show-up rates. Hear about the successful test ideas based on data from the last 90 days of actual campaign performance and an inside look at how the GURU Conference achieved 13K registrations in its first year. Attendees will gather easy changes to emails, landing pages, and social posts to drive performance, along with the pitfalls to avoid that hold back the majority of event-based marketing efforts.
Power of Automation: Drive Sales and Boost Your Bottom Line
Educational Lecture
Channing Ferrer
Chief Sales Officer
Semrush
Do you want to increase your sales and revenue? Are you curious about how automation can help you achieve your goals without needing more sales reps?
In this session, we explore the tactical ways automation can revolutionize your sales process. How is automation the future of sales? What makes collaboration key? Join this session to identify the right areas for automation and learn tactical automation strategies for more sales.
Power of Omni-Channel: Maximize Customer Connection
Fireside Chat
How to deliver the right message at the right time. This session explores the benefits of omnichannel marketing strategy in today’s digital landscape and discusses tactics for successfully implementing it. We'll explore how both existing and new marketing channels can elevate customer connection.
Powering Enterprises: Real-World HubSpot Capabilities
Educational Lecture
Daryn Smith
CEO
Huble Digital
HubSpot isn't just for small businesses anymore. Competing with leading CRM providers, it now caters to mid-market and enterprise levels. This session explores customer pain points, HubSpot solutions, and results, providing key data and practical insights into its enterprise capabilities. Join this session to learn how Huble met the needs of enterprise clients with HubSpot, why common misconceptions about HubSpot's enterprise abilities are false and how to extend the enterprise capabilities of HubSpot.
Premiere of "Spiraling Up: The Journey to Become a Unicorn"
Experience
What does it take to go from early-stage startup to unicorn status? HubSpot for Startups and LinkedIn have teamed up to document exactly that, with this documentary series "Spiraling Up: The Journey to Become a Unicorn". Don't miss the world premiere of Season 3 live at the BCEC and featuring startup founders at every stage of funding, from Series A to the elusive “Unicorn” status. Get the full red carpet experience leading up the screening and a Hollywood style Q&A with the cast after. Popcorn & drinks will be provided! Learn more about the series at spiralingup.film.
Preparing for the AI Boom: The Perspective of a Futurist
What's Next
Sinead Bovell
Founder
WAYE
Dubbed "the A.I. educator for the non-nerds" by Vogue, Sinead Bovell is "changing the narrative of who should be talking tech." Get Sinead's straightforward take on technology and the future in this session exploring the exciting possibilities *and* concerns of an emerging AI-powered future, focusing on how to adapt and when to resist.
Product-Led Growth To Reduce Friction and Grow Business
Deep Dive Workshop
Creating a platform with differentiated web interactions, a customer-obsessed focus and a design-first way of looking at things will ultimately lead to growth for your business.
Join Typeform CPO, Oji Udezue, for an in-depth look at what brands gain when they treat people like people — not data — and focus on creating stronger, human connections.
Product-Led Growth To Reduce Friction and Grow Business
Educational Lecture
You probably won’t lose your job to a chat bot—but you’ll likely have to work with one. New research points to huge opportunities for companies that effectively use AI, but concerns that it’s overpowering authentic human input. Join this lively conversation on the limits of AI in marketing, and how authentic human voices as key inputs help strengthen your marketing strategy.
Rev Up Your Sales Engine With Sales Hub's Prospecting Tools
Educational Lecture
Kyle Jepson
Academy Evangelist
HubSpot
Join Kyle Jepson in this hands-on deep dive into Sales Hub’s latest prospecting tools. Learn how Sales Hub can help sales reps successfully connect with buyers, generate consistent quality pipeline, and work leads more effectively.
Revive, Repurpose, Scale: Fueling Event Success
Deep Dive Workshop
The content you create for various marketing channels can (and should) be used to fuel your year-round events program – and vice versa. Whether you’re a seasoned event professional looking for fresh ways to create content, or a content marketer curious about event marketing, we’ll teach you how to build and scale an events program by making the most of your existing content strategy. Plus, we’ll talk through real-life examples of turning event content into engaging marketing and sales content you can use year-round.
Revolutionizing B2B Sales With Revenue Acceleration
Fireside Chat
Channing Ferrer
Chief Sales Officer
Semrush
The traditional B2B sales process is outdated and ineffective, leaving buyers frustrated, and causing missed opportunities for sellers. The solution is revenue acceleration. In this panel, top experts in the sales, operations, and presales fields will share insights and strategies for implementing the revenue acceleration playbook in your organization.
You'll learn best practices, why it matters, and how to successfully implement it to revolutionize your B2B sales cycle. Don't miss this opportunity to stay ahead of the game and deliver a sales motion that buyers actually want.
Rip It Up and Start Again — Building an Audience-centric CRM
Educational Lecture
Mark Debenham
VP of Growth Marketing and Ops
Adverity
Easy-to-use marketing and sales tools help you scale great ideas quickly, but also make it easy to over-engineer commercial processes. Teams become frustrated and mistakes start to happen with your customers and prospects.
Join this session to learn about: designing your website and CRM around your audience's needs and a flywheel model in HubSpot; how to make commercial processes easier to maintain, and harnessing data in your CRM to unlock new revenue opportunities for marketing, sales and customer success teams.
Sales Leadership Productivity: How Do You Get It All Done?
Fireside Chat
Carole Mahoney
Founder
Unbound Growth
Chantel George
CEO and Founder
Sistas In Sales
Lori Richardson
President
Women Sales Pros
We will discuss emotional intelligence(EQ) in sales leadership, to help business professionals to be more aware and present when they are stressed, tired, or feeling burned out. We will touch on self-awareness, self-management, relationship management, and social awareness. Join this session to learn how to prevent your team from being impacted, why and how your self care leads to team performance, and six daily habits to adopt and manage supportive beliefs.
Scaling Marketing Operations From Supporting 2 to 80 People
Educational Lecture
Alivia Smith
Head of Online and Marketing Ops
Dataiku
A successful marketing team knows how to fully leverage tech: choose tools, connect them, set them up, use all the features, and measure success. But, where do you start? What is important to focus at different stages of a growing company? How do we support the team AND prioritize key projects? How can we move the marketing team to be more analytical minded and user-experience focused?
This talk is based on experience building and growing a marketing ops function in a B2B tech company, supporting a marketing team that went from 2 to 80+ people in eight years, in a company that grew from 30 to 2000 employees.
Scaling Through Community and Connection
Spotlight
Morgan DeBaun
Founder and CEO
Blavity, Inc.
An intimate chat with Morgan DeBaun on her track record of innovation in media, and how she approaches content, growth, and community as a craft—leaning into her journey with Blavity Inc. and Afrotech’s commitment to share insights on how to build diverse community spaces.
SEO for Revenue: Grow Your Business, Not Just Your Rankings
Educational Lecture
Dale Bertrand
President
Fire&Spark
Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran, Dale Bertrand, as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.
SMB + AI: Returning Meaning to Customer Conversations
Educational Lecture
Despite ongoing market volatility, the customer remains paramount for success. Luckily, for SMBs, they can now implement advanced capabilities that were previously out of reach like AI, automation, and predictive analytics. Join Mary Nelson, Chief Customer Officer at Aircall, to demystify how AI can empower small businesses.
Solution Selling: Mindset, Processes, and Results
Deep Dive Workshop
Molly Rigatti
Director of Sales and Marketing
Impulse Creative
Some people think sales is one of those four letter dirty words. That's because the best sales people don't seem like they're selling anything at all. They come off as helpful, altruistic, and forward-thinking problem-solvers. Solution selling gives us the tools we need to do that, no matter what you sell or what team you lead. Let's look at the strategy, the specific HubSpot tools, and processes (SalesOps) that makes solution selling less scary, overwhelming, or cumbersome for my team (our LAZER meeting template), and the results that matter like revenue, LTV, reputation, and partnerships.
Success With HubSpot: Tips for Growth and Scale
Fireside Chat
Fabio Pancaldi
Sales and Partnerships Director
HubSpot
Marc van den Berg
Head of Development and Innovation
Lendlease
Romi Dexter
Founder and Director
Hype & Dexter
It’s time to unpack your stack.
Discover how large corporations are evaluating their tech stacks while navigating their stakeholder expectations.
You’ll learn about why you should be looking to reduce the size of your tech stack, what sort of discovery/solutions process you’ll need to undertake, when to involve stakeholders in the decision making process, and most importantly: how to bring your people along on the journey.
The 11 Irrefutable Go-to-Market Plays That Simply Work
Educational Lecture
Sangram Vajre
CEO
GTM Partners
Most people imagine starting and growing a business as something either daunting or nearly impossible. Unfortunately, data suggests that less than 1% of the companies get to a million in revenue in their lifetime, much less in a year. Sangram had the opportunity to start two companies in the last ten years that grew from zero to million in nine months. Join this session to learn practical examples, regardless if you're a startup or big company, on how you can jumpstart your business with these 11 plays, a GTM Operating System, and ROI model. You can steal it and apply it today.
The AI Advantage: AI Tools for Writers Workshop
Deep Dive Workshop
Dale Bertrand
President
Fire&Spark
In 2023, AI writing tools can be powerful assistants to writers when generating ideas, researching topics, and increasing writing efficiency. However, choosing the right tools to help you in your writing process is essential. You need tools that fit your personal approach to writing without compromising your creativity or judgment. Join marketing AI expert, Dale Bertrand, for this hands-on workshop exploring the many ways writers may choose to use AI tools and discover the best approach for you.
The Captain's Playbook: Strategies for Success
Spotlight
Derek Jeter
Entrepreneur, Philanthropist and National Baseball HOF Inductee
The Baseball Hall of Famer and business leader shares what his leadership experience on and off the field has taught him about calculating risk, and fueling a motivation bigger than ourselves when it comes to building and scaling teams and ventures.
The CMO Scorecard: The 3 Components of Performance Branding
Educational Lecture
Tyrona Heath
Director, The B2B Institute
The main job of brand advertising is to influence future buyers, making them more likely to buy a brand in a future buying situation. But, how do you measure and optimize brand advertising for a purchase that may not happen for quarters or years?
Our approach leans on decades of research into ad effectiveness and applies those lessons to the measurement of three key components, which together neatly form the acronym "CMO." Learn the fundamental equation for how advertising works and understand how to optimize your brand advertising to hire more talent and generate more meetings and leads.
The Future of the Ad-Supported Internet
What's Next
The greatest story never told about the internet is how it is funded. The web is overflowing with things people find relevant, useful and entertaining. And in the US alone, the internet’s contribution to GDP has grown to $2.45 trillion - with ads playing a big part. While users expect brands to reach them with relevant and helpful online experiences, they don’t want to sacrifice their privacy.
Google will discuss the future of ads, the intersection between privacy and AI, and how to balance privacy and economic growth so that everybody thrives: people, small businesses and publishers alike.
The Great Migration: How To Move From Salesforce to HubSpot
HubSpot Products
Danae Ruiz
Revenue Operations Strategist
New Breed
Jacque Turbett
Manager of Revenue Operations
New Breed
The maturation of HubSpot into a full-service CRM has enabled large organizations to streamline their operations and reduce technical debt by moving off Salesforce and centralizing marketing and sales activities and reporting within HubSpot. This presentation, led by two revenue operations leaders who have served numerous corporate and enterprise-level organizations, provides a step-by-step guide for approaching these projects, helping leaders understand the key differences between HubSpot and Salesforce and how to overcome common challenges in migration, data hygiene, and change management.
The Mindset Shift That Transformed Our Sales
Fireside Chat
Carole Mahoney
Founder
Unbound Growth
According to the Harvard Business Review, $70 billion is spent on sales training, yet barely half of salespeople make quota. For business owners who sell, the news is even more dire: they make less than $50K a year.
Have you also tried every sales tip, trick, and hack to improve your sales, only to see similar results as before? What you may not realize is that it is your hidden mindsets towards sales that are getting in your way. In this panel of salespeople and business owners, learn the mindset shift each made in order to change their sales behaviors and get better results.
The New Age of Customer Education and the Flywheel
Educational Lecture
Courtney Sembler
Director, HubSpot Academy
HubSpot, Inc
Customer education has been declared a must need for growing companies for the last few years. And with so many businesses turning to customer education what can you do to stand-out in this environment? The new age of customer education is tied directly to your bottom line from lead generation to revenue retention. In this session, you explore the new age of customer education and how your business or organization can attract, engage, and delight with educational content. Learn how HubSpot Academy grew from live trainings to supporting some of HubSpot's most important business objectives.
The Undeniable Connection: Growth, Retention, and Generosity
Deep Dive Workshop
Jonathan Reynolds
CEO and Visionary
Titus Talent Strategies
What if we told you that your giving strategy, or lack of, could be having a negative impact on your organization's growth and employee retention? The cost of replacing an individual employee can range from half to five times the employee's salary, so the solution seems simple, keeping your people helps you grow your bottom line. By focusing on generosity, we’ve proven that you can not only find the right hire, but also engage, retain, and develop your people. Learn more about the undeniable link between giving, growth, and retention in this session with the CEO of Titus, Jonathan Reynolds.
Things Every HubSpot Admin Needs To Know
Deep Dive Workshop
Kyle Jepson
Academy Evangelist
HubSpot
HubSpot admins are the unsung heroes of their organizations. They're responsible for implementing, optimizing, and troubleshooting all things HubSpot, and they're usually self-taught in all three areas. This session will focus on strategies, skills, tips, and tricks that will help any admin succeed in their role. Learn best practices on how to implement, optimize, and troubleshoot HubSpot too!
Turn HubSpot Into the Ultimate Sales Engagement Platform
Educational Lecture
Aldo Barbagiovanni
Dir. of Solutions Engineering
Kixie
David Gable
Head of Sales
Kixie
Many people associate HubSpot with being an effective marketing platform and an awesome CRM. What they don't realize is that it is also capable of being the most powerful sales engagement platform on the market.
Solutions synonymous with sales engagement today are lacking important components, such as the ability to strategically automate calls and texts based on key events, rather than just arbitrary dates and times.
This session explains how to go beyond a prescriptive sequence and utilize the data flowing into HubSpot to automate outreach at times when people are most receptive to it.
Unlock Your Growth Potential With HubSpot's New A.I. Tools
Educational Lecture, HubSpot Products
Join us for this practical session where we'll show you how to use HubSpot's latest AI tools to help spark your team's creativity and work more efficiently. You'll also have an exclusive first-look at new AI features primed to future-proof your business. Get ready for a hands-on guide to growing your business with AI!
What 100M+ Phone Calls Reveal About Data-Driven Marketing
Educational Lecture
Jason Tatum
VP of Product
CallRail
Masami Middleton
CMO
CallRail
CallRail’s marketing and product leaders will share proprietary insights from more than 100 million phone calls and surface consumer communication trends that help SMB and agency marketers develop high-converting marketing and sales strategies. They’ll also cover how reporting and automation within HubSpot optimize workflow and results.
What Will It Take to Sell Out a Product in 2024?
Podcast
Brought to you by HubSpot Creators, this panel of industry-leading experts discusses direct-to-consumer marketing strategies that will help brands effectively sell their inventory in 2024.
Why International Marketing Is Your Growth Superpower
Educational Lecture
Kat Warboys
APAC Marketing Director
HubSpot
Sunil Desai
Vice President, Brand Marketing
HubSpot
Susanne Rönnqvist Ahmadi
VP, International Marketing
HubSpot
Global expansion is often the next step for a brand, but how should leaders think about scaling marketing orgs and how to structure it?
New research shows brand is a critical lever for growth in new markets and the #1 priority for many marketing leaders to drive business growth. But with limited headcount, what roles would you hire for first?
This panel of global marketing leaders will debate around hiring, where to make your international marketing bets, why content localization is more than translation, and where and how to navigate your biggest friction points with your global colleagues.
Why Your Go-to-Market Is Broken and How To Fix It
Deep Dive Workshop
Sangram Vajre
CEO
GTM Partners
Most companies know they have challenges, but they don't know how to articulate it in order to find a way to solve it. In this deep dive, we will provide a step by step process for identifying the top 15 reasons why your go-to-market(GTM) is broken and then outline strategies to fix it. Join this session to identify which of the top 15 go-to-market problems your company is facing, document a step by step process, metrics and playbook to fix these challenges, and outline a clear GTM plan to grow your business and focus on outcomes.
Win Hearts and Wallets Through Short-Form Videos on TikTok
Deep Dive Workshop
Come discover how to drive business results on TikTok through the power of short-form videos. Hear success stories from businesses on building community, participate in a creative workshop to learn how to use TikTok's editing tools to easily create thumb-stopping videos, and explore TikTok's ad solutions, new products, and brand safety offerings.
Your 9 Levers To Drive Sales Productivity in 2024
Educational Lecture
AJ Bruno
Co-founder and CEO
QuotaPath
Liz Christo
Investor and GTM Advisor
Stage 2 Capital
By September, you should be thinking about shaping next year’s GTM strategy, which includes compensation, customer mix, and more.
How can you ensure your strategy drives and rewards the right selling behaviors, when 45% of reps have admitted they don’t feel motivated by their comp plans?
In this session, 2x Startup Founder AJ Bruno and Investor Liz Christo reveal nine levers and tactics that will pack the biggest punch in 2024.
Prior to QuotaPath, where he leads as CEO and co-founder, AJ spent six years building the PR analytics platform, TrendKite. At TrendKite, AJ led 250+ employees to a $225 million acquisition by Cision in 2019. In addition to his love for startups, AJ enjoys time with his family and flying airplanes.
AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, THE LinkedIn Ads agency, in 2014. He's managed over $150 million in spend on the platform and they're official LinkedIn partners. He's host of the LinkedIn Ads Show podcast and has managed five of the world’s top ten LinkedIn Ads accounts. He's a ginger and triathlete. He lives in Utah with his beautiful wife and five adorable kids, and his company car is a wicked-fast gokart.
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Aldo Barbagiovanni is the director of solutions engineering at Kixie with four years of experience in the tech industry and has a strong background in delivering innovative solutions to complex problems. With a commitment to providing unparalleled customer support, he has demonstrated his dedication to helping thousands of businesses achieve their goals.
Alison Elworthy is the executive VP of revenue operations at HubSpot. Prior to her role as EVP of revenue operations, Alison led various functions at HubSpot as SVP of customer success, VP of operations, chief of staff, senior manager of sales operations, and manager of marketing operations. Alison also serves on the board of directors at Varicent. She holds a BS in human factors engineering from Tufts University and an MBA from the Tuck School of Business at Dartmouth.
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Alivia was the second full-time marketer at Dataiku - working in marketing operations and online marketing as the company grew from 30 to 2000 employees today. Alivia is passionate with user experience and analytics, and always looking for the newest marketing technology.
Alyssa has spent the last four years in HubSpot's security teams. Alyssa runs their Infrastructure Security teams who protect HubSpot's products from attack. Prior to HubSpot, Alyssa spent 15 years at companies like Cisco and Akamai, focusing on network engineering and security.
Andrew’s 15 years of experience span across product marketing, alliances and corporate development, with an acute focus on technology partnerships. Currently serving as vice president of technology alliances at Siteimprove, he started his career IBM before moving into the start-up world, focused on helping his organizations achieve scale.
Andrew serves as Semrush’s Chief Marketing Officer and leads a team of over 150 global marketing and communications professionals. Andrew has a demonstrable track record in building and optimizing global marketing functions from the ground up. He has lived and worked in some 20+ countries, with a primary focus on digital marketing and digital transformation. Prior to Semrush, he held CMO roles and led global marketing functions at UnitedLex, SoftServe, Cisco, GfK, and more.
Anya Soto, PCC, ICF, is the chief talent development officer at Civility Partners, Inc., and since 2011 has been designing and delivering learning to equip people leaders with specific tools to build high performing teams. She has delivered training globally, including at FedEx, Staples, and more. Having lived in three countries and experienced the life of a cultural "outsider," she is passionate about diversity, equity, inclusion, and belonging (DEIB), and is always focused on providing people leaders with the tools they need to create truly inclusive and agile teams.
Ari is the founder of Go-to-Millions, VP of growth at Sharma Brands, and The Marketing Millennials wife. By day, she works full time helping to launch, grow, and scale the biggest brands in commerce. By night (okay, and weekends), she's writing Go-to-Millions. She lives in Austin, TX with her cute husband, Daniel. She wanted to move to Boston (loves it there!), but they both agreed on Austin. So, thank goodness for INBOUND!
Ashley is a marketer, writer, and speaker by day, and a singer, actor, and fitness fiend by night. Her work has been featured in TIME, Forbes, The Muse, and The Journal of Brand Strategy, and she’s shared insights with audiences at Harvard Business Review, INBOUND, and MarketingProfs. She works for Atlassian, a collaboration software maker on a mission to unleash the power of every team.
Brooke B. Sellas is the CEO & founder of B Squared Media, an award-winning digital marketing agency focusing on social media management, advertising, and social-led customer care. Her marketing mantra is “Think Conversation, Not Campaign” – and she believes in it so much that she wrote a book on it called, Conversations That Connect. She’s also a co-host of the CX Engine Show and teaches two digital marketing courses (virtually) at the University of California in Irvine.
Author of Buyer First: Grow Your Business with Collaborative Selling, Carole has been called the “Sales Therapist” by a Harvard Business School professor where she coaches on sales for their Entrepreneurial MBA program. She is also the president of the AA-ISP Boston Chapter, been named as a top sales influencer by LinkedIn and Sales Hacker, and voted a top sales coach by Ambition.
Channing Ferrer is chief sales officer at Semrush since January 2023. Ferrer was most recently chief revenue officer at Built In and has more than 20 years of experience in global sales leadership roles. Prior to Built In, Ferrer served as VP of sales operations, strategy, and acceleration at HubSpot (NYSE: HUBS), where he led growth in revenue from $200 million to $1.5 billion over a six year period. Ferrer previously served as EVP for global sales at C2FO and SVP of international sales at S&P Capital IQ, where he helped grow S&P Capital IQ to over $1 billion in revenue.
Chantel George the founder of Sistas In Sales (SIS) — the largest global organization for women of color in sales. She founded Sistas In Sales out of a determination to promote, support, and encourage women of color in sales across all industries. Sistas In Sales partners with Fortune 500 companies, tech start-ups, and consulting businesses to help them attract, hire, and retain women of color sales professionals. SIS also provides world class training, networking opportunities, and above all else, sisterhood for this underrepresented community.
With 15 years of experience driving growth through technology partnerships from startups to enterprise size businesses, Christen Luciano is a leader in global partner development and contract negotiations. Taking a long-term, data driven approach to building strategic relationships, Christen is focused on maximizing infrastructure cost savings and unlocking revenue growth opportunities, as the director of strategic alliances at HubSpot.
Christian Kinnear is the chief sales officer of HubSpot, where he leads the company’s global sales strategy and organization across North America, Latin America, EMEA, and JAPAC. Since joining HubSpot in 2016, under his leadership, HubSpot expanded its footprint with global operations in Ireland, Germany, France, Spain, the Netherlands, and UK. Christian has also been instrumental in building HubSpot’s award-winning culture, championing various global diversity, inclusion, and belonging efforts.
Christina Garnett is an award-winning community builder and advocacy strategist. She uses audience intelligence and social listening to learn more about audiences and determine needs and behaviors. Her work serves to help brands better connect with their current customers, potential customers, and fans.
Connor Jeffers is the founder and CEO of both Aptitude 8, an Elite Solutions Partner focused on implementation, integration, and optimization, of the HubSpot platform, as well as hapily, an app studio that builds apps that help companies. He has deep expertise in revenue operations, marketing automtion, CRM, app development, business building, remote teams, and is recognized as a thought leader in the HubSpot ecosystem.
Courtney is currently operating as director of the HubSpot Academy team focused on developing educational content for a global audience. She loves helping people and organizations execute. She is passionate about education and the impact that it can have on the world, and has a continued focus in her roles on our environmental impact and protecting the last wild places in this world.
Dale Bertrand is a marketer and founder of Fire&Spark, an SEO and content marketing agency. He has two decades of experience in AI and marketing, drawing on his graduate work in artificial intelligence. He holds a BS and MS in electrical engineering from Brown University, with a focus on AI and computer engineering. Dale was an Entrepreneur in Residence at the Harvard Alumni Entrepreneurship Program and he speaks at marketing conferences such as SXSW, AI Summit West, Content Tech, and the MIT Enterprise forum.
Dan Gingiss is an international keynote speaker and customer experience coach who believes that a remarkable customer experience is the best marketing strategy. His 20-year professional career included leadership positions at McDonald’s, Discover, and Humana. Dan is the author of The Experience Maker: How To Create Remarkable Experiences That Your Customers Can’t Wait To Share and Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media. He also co-hosts the award-winning Experience This! podcast.
Dan Gingiss is an international keynote speaker and customer experience coach who believes that a remarkable customer experience is the best marketing strategy. His 20-year professional career included leadership positions at McDonald’s, Discover, and Humana. Dan is the author of The Experience Maker: How To Create Remarkable Experiences That Your Customers Can’t Wait To Share and Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media. He also co-hosts the award-winning Experience This! podcast.
Danae Ruiz is a revenue operations strategist at New Breed, Hubspot's top partner of the year between 2019-2022. She is a seasoned service and CRM admin and finds passion in company alignment and organization. With her passion in mind, Danae has accomplished successful tech stack management for her clients, including Salesforce and HubSpot integration and/or migration. Her dedication to alignment has led to driven growth through operational efficiency and demolishing silos in the workplace. Danae continues to grow her expertise through certifications, bootcamps, and networking via LinkedIn.
Daniel Murray is the founder of The Marketing Millennials He is a former D1 athlete. GO BEARCATS. He lives in Austin, Texas with his badass wife, Ari Murray, who arguably is a way better marketer than he is. You can say they are a marketing power couple. He's spent most of his marketing career focused on marketing operations at companies like SnackNation, Oracle, ChowNow, ServiceTitan, and Clearbit). Now, he has pivoted into media strategy and is the head of media strategy at Workweek.
Daphne heads up Customer Success for the UK at HubSpot, hosts the 'This is Growth!' podcast and is a CX advisor for start-ups. She brings a decade of industry experience in CX having worked with start-ups, scale-ups and Fortune 500 companies. She built GTM and CX teams from the ground up, injecting customer-first approaches into organisations of all sizes. Her track record includes helping build future-of-work start-up Wndyr and leading CX transformation for large enterprises such as Lufthansa. She helps businesses re-invent their customer journeys to deliver value to their customers, faster.
Daryn was the co-founder of MPULL in 2012, a HubSpot Solutions Partner based in South Africa. MPULL went on to merge with B2B Marketing Lab in 2020 to form Huble. With a background in both computer science and marketing, Daryn combines these skill sets to innovate and challenge the norms in the CRM and digital marketing space.
David transitioned from legal counsel focused on sales enablement to sales counsel focused on startup enablement. He is currently the head of sales at Kixie and deeply enjoys helping transform customers' vision and toolset to make their company more successful through voice and SMS automation. He also likes helping people understand what the heck that last sentence means.
Dax Miller is a two-time exited founder with a diverse background of expertise ranging from skateboarding, music production, SEO, branding, technology consulting, and now building apps in the HubSpot ecosystem. Dax's accelerated growth of Appchemist's HubSpot apps and integrations resulted in an acquisition by Aptitude 8, continuing the momentum with the newly formed hapily, where he is Head of Product. Catch this two-time girl dad with his passport in one hand, retro gaming handheld in the other, on the way to the next adventure with his family.
Deanna Ransom is founder and CEO of A.R.I.A. Partners and previously a fractional CMO and former president of Women in Revenue. She has 20 years of leadership within both B2B and non-profit sectors, recently receiving the 2022 Titan Women in Business Gold Award for Female Executive of the Year. She is an executive leader and speaker that has consistently exceeded targets and driven efficient growth powering inclusive high-performance cultures, cross functional teams, and communities. Deanna has authored by-lines and been featured in publications such as Business Insider, Fast Company, Fortune, and Essence.
A 5X World Series champion and member of baseball’s exclusive 3,000-hit club, Jeter earned numerous accolades throughout his career in recognition of both his on-field skill and his commitment to the community, including: World Series MVP (2000); 14 MLB All-Star selections; 5 Gold Glove Awards; 5 Silver Slugger Awards; AL Rookie of the Year (1996); Roberto Clemente Award (2009); and Sports Illustrated Sportsman of the Year Award (2009). In 2017, the Yankees retired his No. 2 jersey and unveiled a plaque in the famed Monument Park in recognition of his historic career with the organization.
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Devin has spent over 15 years growing B2B Saas companies through community-led strategy. She is the former CEO of Animalz, the leading content marketing agency for B2B Saas companies, where she 3x’d revenue in two years to nearly $12 million, and the co-host of Don't Say Content, a popular podcast for marketing leaders. She is also the former Executive Director of Boston Content, the largest community for content marketers in Boston, where she 2x’d membership in two years and founder of The Master Slam, a poetry slam-style debate about startups and tech.
Dharmesh Shah is co-founder and CTO of HubSpot. Prior to founding HubSpot in 2006, Dharmesh was founder and CEO of Pyramid Digital Solutions, a vertical CRM software company in the financial services industry.
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Dr. Mary Donohue, named by Fortune Magazine as one of the “10 Businesswomen to Watch in 2023” for her innovative approach to wellness, and productivity, is CEO of the Digital Wellness Center and a three-time bestselling author in the US and Canada. Dr. Mary creates products for people who are driven to work – maybe too much at times. They may be burdened by lack of sleep, worry, and slapdash nutrition and may feel exhausted or even burnt out. They may or may not know they need help, but they do know they’re nearing an edge and don’t know how to slow down.
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Yvette Noel-Schure is the Executive VP and Co-Founder of Schure Media Group. She was a senior VP of Media at Columbia Records/Sony Music, for 17 years, playing an indispensable role in the careers of a roster of diverse acts including Destiny’s Child, Kenny Lattimore, Mariah Carey, Bow Wow, Jessica Simpson, Will Smith, John Legend, and Adele, among others. Today, Schure Media Group represents Beyoncé, Tina Knowles Lawson, Kelly Rowland, Buju Banton, Choe x Halle, Ryan Destiny, Julio Iglesias, and others.
Featured in the award-winning documentary, CONVERSION, Elena Joy Thurston is an inspirational Diversity & Allyship speaker, trainer, and author through a lens of LGBTQ+ inclusion. Elena Joy inspires her audiences to learn how inclusive leadership can improve company morale and productivity and change members’ lives. A Mormon mom of four who lost her marriage, church, and community when she came out as a lesbian. Her viral TEDx talk on surviving conversion therapy has been viewed more than 45k times and landed her media and speaking opportunities with ABC, CBS, and FOX, among others.
Eric has been at HubSpot for nearly ten years. He spent his first six years building HubSpot's Engineering team that builds the HubSpot product. Eric has since been in the chief information security officer role, protecting HubSpot's and our customers' data.
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School and Leveling Up, which get over 2.1 million monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers. Eric also hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of Leveling Up: How to Master the Game of Life.
Evan Hamilton has been building communities professionally for over 15 years at companies like Reddit, HubSpot, UserVoice, Nextdoor, and Coursera. He has worked on everything from tiny meetups to large conferences to communities in the multi-millions. Evan prides himself on marrying the human-focused nature of community with a business-focused eye for results.
Fabio is the sales and partnership director at HubSpot. He has experience managing the needs of executives across Australia and New Zealand, as well as helping their organizations stay on the front foot in their businesses. He helps them to better adapt the way they attract, engage, and delight their customers.
George is the "Chief HubSpot Helper" owner at George B. Thomas, LLC. George helps companies streamline and grow by using the right HubSpot CRM, marketing, sales, service, operations, and CMS tools. George is a vault of valuable information, tactics, and strategies with a record-breaking 35 plus HubSpot Academy certifications. George's true passion is being a catalyst for growth and helping others to be inspired, educated, and willing to work hard to achieve unlimited success! George is the HubEd Helper YouTube channel, podcast, and blog creator.
Graham is currently the VP of sales (and resident sales nerd) at QuotaPath where he helps sales leaders and reps understand their compensation. Prior to that, he led sales and SDR teams at several SaaS companies. He’s passionate about sales compensation, SDR work, sales management, craft beer, woodworking, and petting dogs.
Jacque Turbett is the manager of revenue operations at New Breed, one of HubSpot's Elite partners and three-time North American Partner of the Year. Not only does she manage the team of RevOps Strategists at New Breed, but she has also worked in the field for several years handling different tech stacks, implementations and migrations across multiple softwares. She has honed her HubSpot expertise by handling several HubSpot migrations/implementations including several from Salesforce. She has a passion for tech stack consolidation and ensuring softwares are connected and utilized properly.
Janelle currently leads the HubSpot for Startups marketing team. Her team is responsible for growing the HubSpot for Startups program through brand awareness activities, global events, and partner led initiatives. Prior to her role at HubSpot she was head of global market development at VC firm 500 Global, where she drove the GTM strategy for 500's global startup programs and partnerships. Janelle has 10+ years of experience building brand and marketing strategies and spent four years as an early-stage startup founder. She also serves as a startup mentor for 500’s global portfolio.
Jason’s professional experience spans the nonprofit, publicly traded, and private startup technology sectors. Over his seven years at CallRail, a lead intelligence platform helping businesses market with confidence, Jason has spearheaded launches of its Form Tracking and Lead Center solutions. Today, Jason serves as senior director of product, leading his team to build innovative solutions for next generation business owners and marketers. Jason is an advocate for bicycle commuting and real-life paper books while living with his lovely wife, Sarah, his children Hazel and Henry.
Jay Schwedelson is the founder of SubjectLine.com, the leading free subject-line rating tool worldwide. He is also the president and CEO of Outcome Media, a multi-brand marketing services company whose portfolio includes Subjectline.com and GURU Events. Jay is a seasoned speaker who guides organizations across industries in how to implement impactful email marketing that matters. He is known for using his straightforward and energetic style to present actionable, data-driven best-practices. As a top INBOUND speaker, Jay’s sessions have averaged over 3500 attendees!
More Sessions:
- Fireside Chat Build Connected Communities
- Debate Debate: Email — Get the Open! vs. Get the Response!
- Networking Meetup Meetup: GURU Events Email Marketing Community
- Educational Lecture New Email Marketing Test Ideas and Pitfalls To Avoid
- Educational Lecture Online and In-Person Event Marketing: What's Working Now!
Jeetu Mahtani is the EVP of customer success at HubSpot, where he's responsible for the vision and execution of customer service, and support of the global customer base. Prior to this role, Jeetu was a leader in sales and international operations, driving HubSpot's growth around the world. Jeetu founded the search marketing and lead generation practice at a marketing agency, and grew the business to one of the fastest-growing agencies in the region. As a former consultant in the SAP CRM space, Jeetu lived and worked in several countries including the US, Ireland, France, Hong Kong, and India.
Jen Spencer is the CEO of SmartBug Media®, an Elite HubSpot Solutions Partner. An influential thought leader in the sales, marketing, and revenue operations space, Jen regularly speaks at B2B conferences and has served as a mentor for revenue leaders through programs such as Pavilion's Rising Executives Program and within the Girls in Tech community. Over her career Jen has built several demand generation and sales enablement programs from the ground up and has experience working within technology startups, publicly traded companies, mid-market organizations, and the not-for-profit space.
John is the CEO of SellBetter by JB Sales, an organization focused on elevating the people and profession of sales through training, content, and events. They train some of the world’s fastest growing sales teams like Salesforce.com, Zoom, and LinkedIn while supporting a thriving community of over 50K individual sellers. John’s goal is to change the negative perception of Sales and help sales professionals achieve success by doing it the right way because he believes that when Sales is done right it’s one of the greatest professions in the world, but when done wrong it’s one of the worst.
As CEO of Titus Talent Strategies, Jonathan is a visionary, entrepreneur, and game-changer. He is energized by inspiring company leaders and equipping them with unique approaches to better understand their people, foster organizational alignment, and create optimum performance among their team members. His fun stories and British accent will draw you in, while his cutting-edge ideas and practical strategies will leave you empowered to implement change. Bestselling author of Right Seats, Right People: A Leaders Guide to Hiring and Developing Top Talent.
Junae Brown
CEO and Founder, Marketing Strategist, Talent Manager
Browned 2 Perfection Agency