Amanda Huffman

Growth Strategist @ HubSpot

Amanda Huffman is a content marketer and SEO strategist with 7+ years of experience driving traffic and conversions across B2B, lifestyle, and entertainment industries. At HubSpot, she uses AI to identify high-value topic areas for the HubSpot blog and runs content campaigns to capture demand and support product growth. She also manages SEO audits and content prunes. In her free time, Amanda enjoys performing improv comedy and hanging out with her cat, Joni.

Speaker Sessions

How the HubSpot Blog Is Adapting to the Shifts in Search
When HubSpot’s blog lost X% of its traffic, we had two choices: panic or problem-solve. We chose the latter. In this session, we’ll break down exactly what happened, what Google really wanted from us, and how we rebuilt our strategy to claw our way back to the top. You’ll get the hard lessons, the unexpected wins, and the strategies that actually worked—so you can avoid making the same mistakes. If you love a good comeback story (or just want to future-proof your content to stay on Google’s good side), this one’s for you.
- Amanda Sellers,
- Amanda Huffman

Amanda Huffman

Speaker Sessions

How the HubSpot Blog Is Adapting to the Shifts in Search