Aja Frost

Senior Director of Global Growth @ HubSpot

Aja Frost is HubSpot's Senior Director of Global Growth, leading the team who drives HubSpot's top-of-funnel demand through SEO and LLM optimization. She conceived and launched HubSpot's AI Search Grader, the first free tool to help companies understand and optimize for their visibility in AI search. Frost has spoken at SearchLove, SMX, INBOUND, Digital Summit, and her work has appeared in TechCrunch, Fast Company, Business Insider, and TIME, among other publications.