Alan Gould

Founder and Co-CEO @ MutualMarkets

Alan Gould, a visionary advertising leader, co-founded MutualMarkets in 2021, an AI platform connecting brands with TV and movie properties. This innovation helps companies leverage popular media content in their advertising. In 2023, CBS' Paramount Global partnered with MutualMarkets to enhance advertising efforts. Alan and CBS President/CMO Michael Benson present on media-brand partnerships, historical barriers, and how AI is transforming these relationships. Previously, Alan co-founded IAG Research, measuring ad effectiveness, which he sold to Nielsen in 2008 for $250M.

Speaker Sessions

Featured
TV Show Partnerships with your Brand, Powered by AI
Your marketing would work harder if you could leverage logos, characters, popular TV shows and movie moments in your own ad creative -- quickly and without legal hassles. Learn how to easily use entertainment IP to generate partnership ads that your customers will find engaging. Learn why incorporating entertainment properties, like TV shows that your consumers already love should be part of your everyday marketing. For emerging consumer and B2B brands that want to stand out from the mega spenders and clutter, partnerships are proven winners. See why 14 brands are partnered with White Lotus.
- Alan Gould

Alan Gould

Speaker Sessions

TV Show Partnerships with your Brand, Powered by AI