Alyona Mysko

CEO and Founder @ Fuelfinance

Alyona Mysko is the CEO and co-founder of Fuelfinance, a financial planning and analysis solution for growing SMBs. A CFO-turned-founder, she leads Fuelfinance in managing over $250M in P&L for clients like Hampton, ColdIQ, and Testimonial Hero. Fuel’s approach has helped clients raise funds from top VCs like a16z, YC, and Sequoia. With 10+ years of finance experience, Alyona has built financial models for 200+ businesses. Last year, she competed in the $1M Pitch Competition at INBOUND. She frequently appears on podcasts like Masters of Scale and hosts her own finance podcast.

Speaker Sessions

Building a Data-Driven Marketing Budget That Works
1/How to set a budget based on revenue goals, CAC (Customer Acquisition Cost), and LTV (Lifetime Value) 2/How to calculate the maximum cost per lead in 10 minutes 3/Case studies of companies that shifted from gut-based to data-driven budgeting 4/Actionable framework: the 70-20-10 budgeting rule (70% proven strategies, 20% experimental, 10% moonshot ideas)
- Alyona Mysko

Alyona Mysko

Speaker Sessions

Building a Data-Driven Marketing Budget That Works