Katie Lambert

From Humbeat to Drumbeat: Scaling the Power of Micro Events

Nothing can replace the magic of an in-person event, and in the age of AI, the human touch is more important to your brand than ever. But the demand for human connection IRL has given rise to a sometimes-confusing patchwork of virtual, marquee, and field events—and often a fractured experience internally, where ownership and event goals are a group project. Join our speakers from HubSpot and Vista and learn to lead the vision for microevents as the humbeats that sustain the drumbeats of your event marketing strategy, building intimate experiences with impact—at scale—and aligning leadership.