Katie Lambert
Director, Partner Marketing @ HubSpot
Katie Lambert leads the solutions partner marketing and enablement team at HubSpot, marketing to, with, and through the people who help our millions of customers grow better. Prior to her 4 years at HubSpot, she helped launch Mailchimp’s agency partner program, Mailchimp & Co. Her zigzagging path to HubSpot includes interviewing Jimmy Carter for a podcast, speaking at Dragon*Con, and surviving bartending gameday in Athens, Georgia. The thread that stitches all of her experience together? The love of a good story.
Speaker Sessions
- Reservation Required
Thu •Sep 4 •10:00am - 10:45am PT •
From Humbeat to Drumbeat: Scaling the Power of Micro Events
In-person events still deliver unmatched impact—and in the age of AI, human connection matters more than ever. But today’s mix of virtual, field, and marquee events can create a fragmented experience and unclear ownership. Join speakers from HubSpot, Vista, Swoogo, and Orum to learn how micro events can be the heartbeats that sustain your event strategy. Discover how to build intimate, high-impact experiences at scale while aligning teams and leadership around a clear vision.
Open to All Levels
Fri •Sep 5 •12:45pm - 1:15pm PT •
Tech That Builds Superfans: NBA and Travel Brand Playbook
Ever wanted VIP access to see how top brands use tech to deepen customer loyalty? Hear from the San Antonio Spurs and Xanterra Travel Collection as they share how they overcame data and tech challenges to transform fan and customer engagement. Learn how they turned obstacles into opportunities—using modern platforms to convert prospects into lifelong advocates and elevate the customer experience.
Open to All Levels
