Thu •Sep 4 •10:00am - 10:45am PT (45 minutes)•Education Session 4•Rm 303 (Level 3)
From Humbeat to Drumbeat: Scaling the Power of Micro Events
In-person events still deliver unmatched impact—and in the age of AI, human connection matters more than ever. But today’s mix of virtual, field, and marquee events can create a fragmented experience and unclear ownership. Join speakers from HubSpot, Vista, Swoogo, and Orum to learn how micro events can be the heartbeats that sustain your event strategy. Discover how to build intimate, high-impact experiences at scale while aligning teams and leadership around a clear vision.
Open to All Levels
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Session Speakers
Katie Lambert
Director, Partner Marketing @ HubSpot
Katie Lambert leads the solutions partner marketing and enablement team at HubSpot, marketing to, with, and through the people who help our millions of customers grow better. Prior to her 4 years at HubSpot, she helped launch Mailchimp’s agency partner program, Mailchimp & Co. Her zigzagging path to HubSpot includes in...
Olivia Rogine
Director of North America Brand Marketing @ VistaPrint
Olivia Rogine is a brand builder committed to fostering inclusivity, belonging, and creative collaboration through experiences and engaging content. She has managed high priority partnerships and created profitable community programs in a variety of industries from non-profits, to media, startups, and corporate America...
Jihan Donawa
Senior Growth Marketing Manager @ Swoogo
With over 18 years of turning events into can’t-miss experiences, Jihan has produced everything from high-stakes conferences to the VIP-est of intimate events. Jihan navigated the wild world of tech partnerships and now serves as Sr. Growth Marketing Manager at Swoogo, where she leads event strategy, grows Swoogo’s vib...
Sarah Reece
Director, Demand Gen @ Orum
Sarah Reece is a demand gen leader and GTM strategist who’s scaled B2B programs across startups, agencies, and enterprise orgs. Currently taking care of demand generation at Orum, she drives brand, pipeline, and category creation in the high-stakes world of sales tech. Sarah’s known for building community, demystifying...
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