From Humbeat to Drumbeat: Scaling the Power of Micro Events
Nothing can replace the magic of an in-person event, and in the age of AI, the human touch is more important to your brand than ever. But the demand for human connection IRL has given rise to a sometimes-confusing patchwork of virtual, marquee, and field events—and often a fractured experience internally, where ownership and event goals are a group project. Join our speakers from HubSpot and Vista and learn to lead the vision for microevents as the humbeats that sustain the drumbeats of your event marketing strategy, building intimate experiences with impact—at scale—and aligning leadership.
Session Speakers
Katie Lambert
Director, Partner Marketing @ HubSpot
Katie Lambert leads the solutions partner marketing and enablement team at HubSpot, marketing to, with, and through the people who help our millions of customers grow better. Prior to her 4 years at HubSpot, she helped launch Mailchimp’s agency partner program, Mailchimp & Co. Her zigzagging path to HubSpot includes in...
Olivia Rogine
Director of North America Brand Marketing @ VistaPrint
Olivia Rogine is a brand builder committed to fostering inclusivity, belonging, and creative collaboration through experiences and engaging content. She has managed high priority partnerships and created profitable community programs in a variety of industries from non-profits, to media, startups, and corporate America...
Jihan Donawa
Senior Growth Marketing Manager @ Swoogo
With over 18 years of turning events into can’t-miss experiences, Jihan has produced everything from high-stakes conferences to the VIP-est of intimate events. Jihan navigated the wild world of tech partnerships and now serves as Sr. Growth Marketing Manager at Swoogo, where she leads event strategy, grows Swoogo’s vib...