Jihan Donawa

Senior Growth Marketing Manager @ Swoogo

With over 18 years of turning events into can’t-miss experiences, Jihan has produced everything from high-stakes conferences to the VIP-est of intimate events. Jihan navigated the wild world of tech partnerships and now serves as Sr. Growth Marketing Manager at Swoogo, where she leads event strategy, grows Swoogo’s vibrant community, and makes sure event professionals feel like the rockstars they are. You’ll find Jihan repping Swoogo at industry conferences, where she’s part strategist, part hype squad, and always overdressed.

Speaker Sessions

From Humbeat to Drumbeat: Scaling the Power of Micro Events
Nothing can replace the magic of an in-person event, and in the age of AI, the human touch is more important to your brand than ever. But the demand for human connection IRL has given rise to a sometimes-confusing patchwork of virtual, marquee, and field events—and often a fractured experience internally, where ownership and event goals are a group project. Join our speakers from HubSpot and Vista and learn to lead the vision for microevents as the humbeats that sustain the drumbeats of your event marketing strategy, building intimate experiences with impact—at scale—and aligning leadership.

Jihan Donawa

Speaker Sessions

From Humbeat to Drumbeat: Scaling the Power of Micro Events