Kelsey Stafford

Corporate Director of Customer Data and Analytics @ Xanterra Travel Collection

With over a decade of experience leading high-impact initiatives and driving strategic growth, Kelsey specializes in aligning organizational goals with operational execution. As Corporate Director of Customer Data & Analytics at Xanterra Travel Collection and former Senior CRM Analyst at Windstar Cruises, Kelsey has developed corporate strategies that streamline processes and optimize performance through data-driven decision-making. Kelsey has successfully managed diverse teams and overseen critical projects, fostering cultures of continuous improvement. Kelsey is passionate about driving transformative change and positioning organizations for success.

Speaker Sessions

Tech That Builds Superfans: NBA and Travel Brand Playbook
Ever wanted VIP access to see how top brands use tech to deepen customer loyalty? Hear from the San Antonio Spurs and Xanterra Travel Collection as they share how they overcame data and tech challenges to transform fan and customer engagement. Learn how they turned obstacles into opportunities—using modern platforms to convert prospects into lifelong advocates and elevate the customer experience.

Kelsey Stafford

Speaker Sessions

Tech That Builds Superfans: NBA and Travel Brand Playbook