Will Aitken

Founder @ WillAitken.com

Will Aitken is a seasoned B2B sales professional and the founder of Sales Feed and Will Aitken Training. With a career spanning various sales roles, Will has become a prominent figure in the sales community, known for his practical advice and relatable approach. He shares his insights through multiple channels, where he offers guidance on sales techniques and career development. Will combines humor with sales tips to make learning both effective and enjoyable. His commitment to helping sales professionals succeed is evident in his diverse content and approachable style.

Speaker Sessions

Panel: The Guide to Effective Multi-Channel Cold Outreach
Inspired by the Sell Better Daily Sales Show, this session brings the show live to INBOUND! Cold outreach is not just about email volume or call quantity—it's delivering the right message through the right channels at the right time. Our panel of sales experts will break down how they've mastered multi-channel prospecting to maximize response rates and close deals. Learn to tailor outreach across email, phone, and LinkedIn, use personalization, and build effective follow-up cadences. We'll share proven sequences, common mistakes to avoid, and how to leverage automation without sounding robotic!

Will Aitken

Speaker Sessions

Panel: The Guide to Effective Multi-Channel Cold Outreach