Panel: The Guide to Effective Multi-Channel Cold Outreach
Inspired by the Sell Better Daily Sales Show, this session brings the show live to INBOUND! Cold outreach is not just about email volume or call quantity—it's delivering the right message through the right channels at the right time. Our panel of sales experts will break down how they've mastered multi-channel prospecting to maximize response rates and close deals. Learn to tailor outreach across email, phone, and LinkedIn, use personalization, and build effective follow-up cadences. We'll share proven sequences, common mistakes to avoid, and how to leverage automation without sounding robotic!
Session Speakers
James Buckley
Host and Sales Content Creator @ Sell Better
James Buckley is the host of the Sell Better Daily Sales Show, where he has appeared on over 250 episodes, sharing actionable insights to help sales professionals level up their outreach and conversion strategies. Known as ”SayWhatSales”, James brings an energetic and engaging approach to sales education, making comple...
Leslie Douglas
VP of Sponsorships @ Sell Better
Leslie Douglas is a seasoned Sales leader who has lead teams spanning from Fortune 500 companies to Startups. Leslie is the current VP of Sponsorship for Sell Better and a frequent guest and host of the Sell Better Daily Sales Show. Leslie has appeared on over 100 episodes covering sales topics ranging from prospecting...
Will Aitken
Founder @ WillAitken.com
Will Aitken is a seasoned B2B sales professional and the founder of Sales Feed and Will Aitken Training. With a career spanning various sales roles, Will has become a prominent figure in the sales community, known for his practical advice and relatable approach. He shares his insights through multiple channels, where h...
Jed Mahrle
Founder @ Practical Prospecting
Jed Mahrle is the Founder of Practical Prospecting, a leading resource for outbound sales strategies. Jed is also a frequent host and guest on the Sell Better Daily Sales Show. Starting his sales career in 2019 with no experience or degree, Jed quickly became the top-performing SDR at PandaDoc, where he later scaled th...
