Nancy Harhut

Chief Creative Officer @ HBT Marketing

Getting people to take action is what Nancy is all about. Her specialty is blending best-of-breed creative with behavioral science to prompt response. A frequent speaker at industry conferences, Nancy’s shared her passion with audiences internationally and all over the US, including several times at INBOUND. She and her teams have won over 200 awards for digital and direct marketing effectiveness. Check out her award-winning book, “Using Behavioral Science in Marketing,” published by Kogan Page.

Speaker Sessions

9 Counterintuitive Tactics Smart Marketers Can Exploit
Sometimes the moves that don’t make sense are the best ones to make. Your customers don’t always make sense. Brain science research shows they often act irrationally, making choices that aren’t well considered. Now you can make that work for you with these 9 counterintuitive tactics. Find out how to use them in this surprising session. See numerous market-tested examples of brands that best the competition by rejecting best practices. You’ll gain 9 proven new ways to increase the response to your emails, ads, etc. And you’ll see why some counterintuitive thinking can be a very smart move.
- Nancy Harhut

Nancy Harhut

Speaker Sessions

9 Counterintuitive Tactics Smart Marketers Can Exploit