Kate Long

VP of Marketing @ Crunchbase

Kate Long is VP of Marketing at Crunchbase, where she leads global strategy, brand positioning, and adoption of its AI-powered predictive intelligence solution. She has driven growth and transformation at Assurance IQ (a $400M+ Prudential subsidiary), PitchBook Data, and Expedia Group. With expertise in scaling marketing for data and intelligence platforms, Kate is helping transform how investors and business leaders move from historical data to real-time, AI-driven insights.

Speaker Sessions

Wed •Sep 3 •2:30pm - 3:00pm PT •
From Lead to Loyalty: Is B2B Too Obsessed With the Funnel?
The traditional B2B funnel is broken. We've become so obsessed with moving leads through stages that we've forgotten to design genuine customer experiences. What if the future of B2B marketing isn't about optimizing funnels—but about building relationships that transcend the first sale? Hear from marketing leaders as they challenge conventional wisdom about B2B customer journeys. From rethinking the role of virtual events in relationship building to expanding marketing's ownership beyond the handoff, this session tackles the hard questions every growth-focused leader is asking.
Open to All Levels

Kate Long

Speaker Sessions

From Lead to Loyalty: Is B2B Too Obsessed With the Funnel?