Wed •Sep 3 •2:30pm - 3:00pm PT •
From Lead to Loyalty: Is B2B Too Obsessed With the Funnel?
The traditional B2B funnel is broken. We've become so obsessed with moving leads through stages that we've forgotten to design genuine customer experiences. What if the future of B2B marketing isn't about optimizing funnels—but about building relationships that transcend the first sale? Hear from marketing leaders as they challenge conventional wisdom about B2B customer journeys. From rethinking the role of virtual events in relationship building to expanding marketing's ownership beyond the handoff, this session tackles the hard questions every growth-focused leader is asking.
Open to All Levels
Session Speakers
Kimberly Storin
CMO @ Zoom
Kimberly Storin is the CMO at Zoom, where she leads global marketing and communications. Prior to Zoom, Kim held marketing leadership roles at various tech companies, from SaaS start-ups to Fortune 50 companies, and was an M&A consultant at Deloitte earlier in her career. She lives in Austin, is deeply involved with t...
Kate Long
VP of Marketing @ Crunchbase
Kate Long is VP of Marketing at Crunchbase, where she leads global strategy, brand positioning, and adoption of its AI-powered predictive intelligence solution. She has driven growth and transformation at Assurance IQ (a $400M+ Prudential subsidiary), PitchBook Data, and Expedia Group. With expertise in scaling marketi...
Tifenn Dano Kwan
CMO @ Amplitude
Tifenn leads global marketing at Amplitude, driving strategy and teams to shape the future of work through digital experiences and technology customers love. She previously served as CMO at Collibra, Dropbox, SAP Ariba, and SAP Fieldglass. Tifenn holds advanced degrees in law and management, completed the Kellogg Execu...
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- Reservation Required
Thu •Sep 4 •10:15am - 11:00am PT •
2025 B2B Trends for the Contrarian Marketer
Open to All Levels
