Kimberly Storin

CMO @ Zoom

Kimberly Storin is the CMO at Zoom, where she leads global marketing and communications. Prior to Zoom, Kim held marketing leadership roles at various tech companies, from SaaS start-ups to Fortune 50 companies, and was an M&A consultant at Deloitte earlier in her career. She lives in Austin, is deeply involved with the Austin philanthropic community through the Austin Community Foundation, and serves on the Advisory Board for Women in Revenue.

Speaker Sessions

Wed •Sep 3 •2:30pm - 3:00pm PT •
From Lead to Loyalty: Is B2B Too Obsessed With the Funnel?
The traditional B2B funnel is broken. We've become so obsessed with moving leads through stages that we've forgotten to design genuine customer experiences. What if the future of B2B marketing isn't about optimizing funnels—but about building relationships that transcend the first sale? Hear from marketing leaders as they challenge conventional wisdom about B2B customer journeys. From rethinking the role of virtual events in relationship building to expanding marketing's ownership beyond the handoff, this session tackles the hard questions every growth-focused leader is asking.
- Kimberly Storin
Open to All Levels

Kimberly Storin

Speaker Sessions

From Lead to Loyalty: Is B2B Too Obsessed With the Funnel?