Viviana Faga

General Partner @ Felicis

Viviana is a General Partner at Felicis, bringing over 20 years of experience designing and building brand categories for successful cloud/SaaS and enterprise social companies. Her expertise includes scaling go-to-market SaaS teams, messaging and positioning, category creation, freemium product strategy, and sales enablement. Viviana previously served as an operating partner and advisor at Emergence Capital. She held leadership positions in marketing at Yammer, Salesforce, Platfora, and Zenefits.

Speaker Sessions

Wed •Sep 3 •3:30pm - 4:00pm PT •
The AI Growth Stack: VC Insights On The New GTM Playbook
Leading venture capitalists will explore how artificial intelligence is fundamentally rewriting the go-to-market playbook. Panelists will share insights on the AI-powered sales and marketing tools they're investing in today, which traditional GTM approaches are becoming obsolete, and how founders should be thinking about building AI-native strategies from day one. Hear firsthand how investors are evaluating startups with AI-driven sales efficiency and what metrics matter most in this new landscape.
Open to All Levels

Viviana Faga

Speaker Sessions

The AI Growth Stack: VC Insights On The New GTM Playbook