Fri •Sep 5 •10:00am - 10:30am PT •
AI Broke Your Marketing - Here's What You Do Now
Kipp and Aja reveal the four-stage playbook that will empower marketers to thrive while their competitors struggle in the AI era. You'll walk away with the exact tactics, tools, and strategies to implement immediately.
Open to All Levels
Session Speakers
Kipp Bodnar
Chief Marketing Officer @ HubSpot
Kipp Bodnar is CMO of HubSpot, where he leads global marketing strategy to drive awareness and demand. Previously, he served as VP of Marketing, building international teams and leading demand gen, field marketing, and partnerships. Kipp advises several SaaS companies and is co-author of The B2B Social Media Book. A re...
Aja Frost
Senior Director of Global Growth @ HubSpot
Aja Frost is HubSpot's Senior Director of Global Growth, leading the team who drives HubSpot's top-of-funnel demand through SEO and LLM optimization. She conceived and launched HubSpot's AI Search Grader, the first free tool to help companies understand and optimize for their visibility in AI search. Frost has spoken a...
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