Wed •Sep 3 •1:00pm - 1:30pm PT (30 minutes)•Innovation Arena
Beyond Clicks: HubSpot's Content Strategy for the LLM Era
Your prospects are asking AI for answers before they visit your website. Is your content showing up? HubSpot cracked the code on LLM optimization with 200+ pages built for AI citation. In this tactical session, learn how we measure success through share of voice in AI responses. Get a proven framework for structuring content for LLMs, examples of high-performing AI pages, and the right metrics for ROI when AI answers your customer’s questions.
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Thu •Sep 4 •10:15am - 11:00am PT •
2025 B2B Trends for the Contrarian Marketer
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Your Growth Moment is Here
San Francisco is calling. Join fellow change-makers for three high-impact days of powerful insights and real connections. Leave with proven tactics and strategies that drive results.
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