Wed •Sep 3 •1:00pm - 1:30pm PT (30 minutes)•Innovation Arena

Beyond Clicks: HubSpot's Content Strategy for the LLM Era

Your prospects are asking AI for answers before visiting websites. Is your content showing up? HubSpot cracked the code on LLM optimization with 200+ pages built specifically for AI citation. In this tactical session, see exactly how we measure success through "share of voice" in AI responses—not clicks or traffic. Get our proven framework for content ROI in an AI-first world: - How to structure content for LLM training - Real examples of high-performing AI-optimized pages - Metrics that matter when AI answers customer questions Start optimizing for the future where AI is your prospect's first stop.

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