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Wed Sep 3 1:00pm - 1:30pm PT (30 minutes)Innovation Arena

Beyond Clicks: HubSpot's Content Strategy for the LLM Era

Your prospects are asking AI for answers before they visit your website. Is your content showing up? HubSpot cracked the code on LLM optimization with 200+ pages built for AI citation. In this tactical session, learn how we measure success through share of voice in AI responses. Get a proven framework for structuring content for LLMs, examples of high-performing AI pages, and the right metrics for ROI when AI answers your customer’s questions.

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