Amanda Kopen
Manager of AI Search and Interactive Experiences @ HubSpot
Amanda Kopen is a growth marketer specializing in the intersection of AI and demand generation. She currently focuses on increasing brand visibility in LLM outputs while building AI-powered tools that drive measurable growth. With over eight years of experience in digital marketing, Amanda previously led SEO strategy across five blog properties spanning more than 10,000 pages. She brings a data-driven, collaborative approach to helping brands maximize their visibility in the AI era.
Speaker Sessions
- Reservation Required
Thu •Sep 4 •1:45pm - 3:15pm PT •
ENCORE: How to Win at AEO With Zero Budget
ENCORE due to popularity! Discover how to dominate AI search without breaking the bank. Get hands-on experience using tools & agents to enhance traditional SEO processes. Learn about cutting-edge AEO tactics that you can implement today. And, understand when we can & can't measure AI search optimizations. Built for teams ready to take action today. Live Q&A throughout.
Advanced
- Reservation Required
Wed •Sep 3 •11:00am - 12:30pm PT •
How to Win at AEO With Zero Budget
Discover how to dominate AI search without breaking the bank. Get hands-on experience using tools & agents to enhance traditional SEO processes. Learn about cutting-edge AEO tactics that you can implement today. And, understand when we can & can't measure AI search optimizations. Built for teams ready to take action today. Live Q&A throughout.
Advanced
- Reservation Required
Fri •Sep 5 •9:45am - 10:30am PT •
The Augmented Creator: Mastering Answer Engine Optimization
Learn Answer Engine Optimization as AI transforms search. Master "centaur content strategies" blending human creativity with AI capabilities. Audit content for AI gaps, structure info for AI answers, and build workflows maximizing both human connection and AI visibility.
Advanced
