Fri •Sep 5 •9:45am - 10:30am PT (45 minutes)•Education Session 4
The Augmented Creator: Mastering Answer Engine Optimization
Learn Answer Engine Optimization as AI transforms search. Master "centaur content strategies" blending human creativity with AI capabilities. Audit content for AI gaps, structure info for AI answers, and build workflows maximizing both human connection and AI visibility.
Advanced
Session Speakers
Maria Gharib
Marketing Manager @ HubSpot
Maria is a lifelong politics enthusiast who, by a quirky twist of fate, dove headfirst into the marketing realm. Now, she writes the Mindstream AI-focused newsletter.
Martina Bretous
Senior Marketing Manager @ HubSpot
Martina Bretous is a content marketer with over five years of experience leading editorial strategies and developing content initiatives. She’s written 200+ blog articles at HubSpot and has interviewed numerous experts and thought leaders on everything from marketing and leadership to AI. She has shared her expertise o...
Amanda Sellers
Manager, EN Blog Strategy @ HubSpot
Amanda Sellers is a full-funnel inbound marketing expert with experience driving traffic, increasing conversions, and supporting sales enablement for more than a dozen industry verticals. Her focus has largely been in the content SEO field, with +10 years of experience leading editorial and content teams. Since the sta...
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