Fri •Sep 5 •9:45am - 10:30am PT •
The Augmented Creator: Mastering Answer Engine Optimization
Learn Answer Engine Optimization as AI transforms search. Master "centaur content strategies" blending human creativity with AI capabilities. Audit content for AI gaps, structure info for AI answers, and build workflows maximizing both human connection and AI visibility.
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Session Speakers
Amanda Sellers
Manager, EN Blog Strategy @ HubSpot
Amanda Sellers is a full-funnel inbound marketing expert with experience driving traffic, increasing conversions, and supporting sales enablement for more than a dozen industry verticals. Her focus has largely been in the content SEO field, with +10 years of experience leading editorial and content teams. Since the sta...
Amanda Kopen
Manager of AI Search and Interactive Experiences @ HubSpot
Amanda Kopen is a growth marketer specializing in the intersection of AI and demand generation. She currently focuses on increasing brand visibility in LLM outputs while building AI-powered tools that drive measurable growth. With over eight years of experience in digital marketing, Amanda previously led SEO strategy a...
Tamika Faulkner
Creator Partnerships Manager @ HubSpot
Tamika is the visionary Founder and CEO of Black Girls Who Write®, a thriving community launched in 2020 to amplify Black Indie Authors. This multi-hyphenate creative disrupts literary and entertainment spaces through influencer marketing, social media, events, and design. She's freelanced for Essence, MACRO, Broccoli ...
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