Martina Bretous
Senior Marketing Manager @ HubSpot
Martina Bretous is a content marketer with over five years of experience leading editorial strategies and developing content initiatives. She’s written 200+ blog articles at HubSpot and has interviewed numerous experts and thought leaders on everything from marketing and leadership to AI. She has shared her expertise on Forbes, The Hustle Daily Show podcast, and the INBOUND stage. On off days, you can find her reading, baking, or watching Survivor.
Speaker Sessions
- Reservation Required
Fri •Sep 5 •9:45am - 10:30am PT •
The Augmented Creator: Mastering Answer Engine Optimization
Learn Answer Engine Optimization as AI transforms search. Master "centaur content strategies" blending human creativity with AI capabilities. Audit content for AI gaps, structure info for AI answers, and build workflows maximizing both human connection and AI visibility.
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