Mike Benson

President and Chief Marketing Officer, CBS @ CBS

Mike Benson, President and CMO, CBS since 2019, leads CBS marketing across broadcast, streaming and CBS-produced content for Paramount+. His strategies drive growth for CBS Entertainment, News & Stations, Sports, Studios, Media Ventures, See it Now Studios and BET Studios, and he collaborates across Paramount Global for cross-company marketing. He launched hits like MATLOCK, TRACKER, GHOSTS and others, and boosted programs like 60 MINUTES, SURVIVOR, THE PRICE IS RIGHT, NFL ON CBS and Star Trek. Formerly, he held leadership roles at Amazon Studios, Time Warner and The Walt Disney Company.

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TV Show Partnerships with your Brand, Powered by AI
Your marketing would work harder if you could leverage logos, characters, popular TV shows and movie moments in your own ad creative -- quickly and without legal hassles. Learn how to easily use entertainment IP to generate partnership ads that your customers will find engaging. Learn why incorporating entertainment properties, like TV shows that your consumers already love should be part of your everyday marketing. For emerging consumer and B2B brands that want to stand out from the mega spenders and clutter, partnerships are proven winners. See why 14 brands are partnered with White Lotus.
- Alan Gould,
- Mike Benson

Mike Benson

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TV Show Partnerships with your Brand, Powered by AI