EJ Cho
Co-founder and CEO @ Tofu
EJ Cho is the Co-founder and CEO at Tofu, an AI-first marketing platform that helps B2B marketing teams execute integrated campaigns effectively and do more with less. Building off experiences at Google, Meta and Affirm, EJ has led the team at Tofu to drive revenue for GTM teams across large public enterprises to fast growing startups.
Speaker Sessions
- Reservation Required
Thu •Sep 4 •10:30am - 12:00pm PT •
Signal to Revenue: Personalized Campaigns That Convert
Learn how the fastest growing GTM teams use signals (both first party and third party intent) to identify target customer segments and run personalized campaigns that drive true revenue. We'll discuss real world examples across different company sizes, from early stage startups, scale ups, and large enterprises. You'll learn how to automate your segmentation based on signals, deploy the correct tech stack depending on the stage of your company, and execute cross-channel campaigns effectively.
Open to All Levels