EJ Cho
Co-founder and CEO @ Tofu
EJ Cho is the Co-founder and CEO at Tofu, an AI-first marketing platform that helps B2B marketing teams execute integrated campaigns effectively and do more with less. Building off experiences at Google, Meta and Affirm, EJ has led the team at Tofu to drive revenue for GTM teams across large public enterprises to fast growing startups.
Speaker Sessions
- Reservation Required
Thu •Sep 4 •10:30am - 12:00pm PT •
Signal to Revenue: Personalized Campaigns That Convert
Learn how the fastest growing GTM teams use signals (both first party and third party intent) to identify target customer segments and run personalized campaigns that drive true revenue. We'll discuss real world examples across different company sizes, from early stage startups, scale ups, and large enterprises. You'll learn how to automate your segmentation based on signals, deploy the correct tech stack depending on the stage of your company, and execute cross-channel campaigns effectively.
Open to All Levels
Wed •Sep 3 •3:00pm - 3:30pm PT •
Why Agents Won't Survive Your Fragmented Stack
AI agents promise to revolutionize marketing, but fragmented tool stacks are setting them up to fail. EJ Cho, CEO of Tofu, reveals why shallow context leads to hallucinated output and how unified platforms create the data architecture that makes AI agents actually work. Learn why integrated platforms will dominate the AI agent era and how to position your business for success in this new landscape.
Open to All Levels
