Wed •Sep 3 •3:00pm - 3:30pm PT (30 minutes)•Innovation Arena
Why Agents Won't Survive Your Fragmented Stack
AI agents promise to revolutionize marketing, but fragmented tool stacks are setting them up to fail. EJ Cho, CEO of Tofu, reveals why shallow context leads to hallucinated output and how unified platforms create the data architecture that makes AI agents actually work. Learn why integrated platforms will dominate the AI agent era and how to position your business for success in this new landscape.
Open to All Levels
Session Speakers
EJ Cho
Co-founder and CEO @ Tofu
EJ Cho is the Co-founder and CEO at Tofu, an AI-first marketing platform that helps B2B marketing teams execute integrated campaigns effectively and do more with less. Building off experiences at Google, Meta and Affirm, EJ has led the team at Tofu to drive revenue for GTM teams across large public enterprises to fast ...
Janelle Apaydin
Head of Marketing, HubSpot for Startups @ HubSpot
Janelle Apaydin is Head of Marketing for HubSpot for Startups, a global program helping founders scale smarter with the right tools, resources, and connections. Previously, she led ecosystem marketing at VC firm 500 Global, supporting programs and partnerships worldwide. A former founder and current startup mentor, Jan...
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