Melissa Reeve

Author and Founder @ Hyperadaptive Solutions

Melissa Reeve is an expert in marketing transformation and AI integration. As the author of Hyperadaptive: Rewiring the Enterprise to Become AI-Native and co-founder of Hyperadaptive Solutions, she helps marketing leaders operationalize AI across their organizations. With 25 years of experience spanning marketing leadership, agile marketing, and digital transformation, Melissa has guided companies from AI experimentation to enterprise-scale adoption. She is a sought-after speaker on the intersection of marketing, AI, and organizational change.

Speaker Sessions

Reservations Full
Thu •Sep 4 •3:30pm - 5:00pm PT •
Scaling AI: Moving Beyond Experiments Without Team Burnout
Most marketing teams are experimenting with AI—but few know how to scale it without chaos. In this deep dive, we’ll break down how to operationalize AI across your marketing team using a clear, stage-based process. Learn how to move from random AI experiments to AI-native operations, step-by-step. We’ll cover the resources, processes and guardrails you need to put in place, as well as how to handle resistance (or over-enthusiasm!). Attendees will leave with a personalized roadmap to accelerate their AI journey—without breaking their team’s workflow or morale.
- Melissa Reeve
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Melissa Reeve

Speaker Sessions

Scaling AI: Moving Beyond Experiments Without Team Burnout