Thu •Sep 4 •3:30pm - 5:00pm PT (1 hour 30 minutes)•Deep Dive 3•Rm 214 (Level 2)

Scaling AI: Moving Beyond Experiments Without Team Burnout

Most marketing teams are experimenting with AI—but few know how to scale it without chaos. In this deep dive, we’ll break down how to operationalize AI across your marketing team using a clear, stage-based process. Learn how to move from random AI experiments to AI-native operations, step-by-step. We’ll cover the resources, processes and guardrails you need to put in place, as well as how to handle resistance (or over-enthusiasm!). Attendees will leave with a personalized roadmap to accelerate their AI journey—without breaking their team’s workflow or morale.

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