Fri •Sep 5 •12:45pm - 1:30pm PT (45 minutes)•Education Session 1
How the HubSpot Blog Is Adapting to the Shifts in Search
Search is changing—and so is our approach to blogging at HubSpot. In this session, we’ll share how we're responding to shrinking click-through rates and the rise of AI. You’ll hear what we’re doing differently, what’s working (and what’s not), and how we’re redefining success in an unpredictable SEO landscape. If you're rethinking your content playbook and want a peek behind the curtain, this one’s for you.
Open to All Levels
Session Speakers
Amanda Sellers
Manager, EN Blog Strategy @ HubSpot
Amanda Sellers is a full-funnel inbound marketing expert with experience driving traffic, increasing conversions, and supporting sales enablement for more than a dozen industry verticals. Her focus has largely been in the content SEO field, with +10 years of experience leading editorial and content teams. Since the sta...
Amanda Huffman
Growth Strategist @ HubSpot
Amanda Huffman is a content marketer and SEO strategist with 7+ years of experience driving traffic and conversions across B2B, lifestyle, and entertainment industries. At HubSpot, she uses AI to identify high-value topic areas for the HubSpot blog and runs content campaigns to capture demand and support product growth...
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