Max Lucas
Senior Consultant and Managing Director @ DWC CONSULT GmbH
As a Senior Consultant at DWC, Max assists companies with the implementation, optimization, and maintenance of the Usercentrics CMP and Web Analytics software. DWC is an agency specializing in Consent and Data Management, with a particular focus on Usercentrics CMP as well as modern measurement technologies such as server-side or cookieless tracking. As a long-standing Usercentrics partner, DWC has collaborated on over 400+ CMP projects in 25+ countries and was one of the first agencies offering support for server-side tagging.
Speaker Sessions
- Reservation Required
Wed •Sep 3 •11:00am - 12:30pm PT •
A Marketers Approach to the New Age of Privacy-Led Marketing
A deep dive from expert marketing on the rising need to put privacy at the forefront of marketing. Why this is important, not just due to legislation but also a movement in big tech and the growing consumer demand for data privacy. How marketers can view this as a competitive advantage and not a restriction, and the tools and skills needed to excel in this privacy-led future.
Open to All Levels
