Wed •Sep 3 •11:00am - 12:30pm PT (1 hour 30 minutes)•Deep Dive 1
A Marketers Approach to the New Age of Privacy-Led Marketing
A deep dive from expert marketing on the rising need to put privacy at the forefront of marketing. Why this is important, not just due to legislation but also a movement in big tech and the growing consumer demand for data privacy. How marketers can view this as a competitive advantage and not a restriction, and the tools and skills needed to excel in this privacy-led future.
Open to All Levels
Session Speakers
Navah Hopkins
Product Liaison @ Microsoft
Navah Hopkins is the Product Liaison at Microsoft Advertising and a 17 year veteran of the digital marketing industry. She is a frequent contributor to industry publications, an international speaker, and a founding board member of the Paid Search Association.
Max Lucas
Senior Consultant and Managing Director @ DWC CONSULT GmbH
As a Senior Consultant at DWC, Max assists companies with the implementation, optimization, and maintenance of the Usercentrics CMP and Web Analytics software. DWC is an agency specializing in Consent and Data Management, with a particular focus on Usercentrics CMP as well as modern measurement technologies such as ser...
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