Courtney Sembler
Senior Director, HS Academy @ HubSpot, Inc
As Senior Director of HubSpot Academy, I’m passionate about education and inbound marketing, shaping the customer education landscape. I excel at stakeholder collaboration, adapting to evolving global landscapes, and developing top-tier talent. My expertise spans inbound marketing and scaling educational programs. I’m a visionary educator championing the transformative power of inbound marketing through educational content and credentials, contributing to individual and organizational growth globally.
Speaker Sessions
- Reservation Required
Wed •Sep 3 •4:00pm - 4:45pm PT •
Customer Education: The Missing Link in Your Lifecycle
Customer education is more than onboarding; it’s a growth engine. In this session, learn how leading marketing, revenue, and customer experience teams use education to attract ideal customers, accelerate value, and drive loyalty. You’ll leave with practical ways to turn learning into a powerful tool across every stage of the prospect and customer journey.
Open to All Levels
- Reservations Full
Fri •Sep 5 •10:00am - 10:45am PT •
Everboarding: The Modern Approach to Onboarding
Stop thinking of onboarding as a one-time event and start thinking about it as a continuous journey. We’ll explore how to create a dynamic, ongoing learning experience that empowers your customers to fully utilize your product or service to achieve their desired outcomes. We will challenge traditional onboarding approaches and introduce strategies for building lasting relationships and driving customer lifetime value. We’ll cover key elements of everboarding, including tailored content delivery, ongoing support resources, and regular check-ins.
Open to All Levels
