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Wed Sep 3 2:00pm - 2:30pm PT (30 minutes)Innovation Arena

Beyond Automation: The Human Layer of AI

AI tools over-index on intelligence but under-index on relatability, leaving SMBs behind. While enterprise AI assumes technical expertise, small businesses need "Do It For Me" (DIFM) systems that act like proactive teammates, not assistants. The future of AI isn't asking "What do you want?" but saying "Here's what I did—want to tweak it?" Success requires emotionally intelligent, context-aware tools that feel familiar and trustworthy to non-technical users who want AI that works with them, not for them.

Open to All Levels

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