Samantha Anderson

CEO @ Origin 63

Sam Anderson is CEO and co-founder of Origin 63, a HubSpot Solutions partner helping organizations increase revenue and retention by transforming how they use HubSpot. With nearly a decade of HubSpot expertise, Sam and her team have empowered 550+ teams to optimize customer journeys, unify tech stacks, and break down team siloes using repeatable processes and data-driven insights. A recognized thought leader, she champions customer success as a strategic motion that can 5x revenue.

Speaker Sessions

Featured
AI or Human: The Ultimate Customer Retention Showdown
Welcome to the most electrifying debate in customer success! In this game-show style panel, our expert panelists will go head-to-head to defend their positions on AI vs. human-powered customer retention strategies. From the burning question ”Will AI take over customer success?” to ”Are CS teams even worth it?” we’re digging deep into the future of revenue retention. The stakes are high! After each round, YOU (the audience) will vote on the winner. Will AI or human-touch reign supreme? Tune in for a thrilling showdown to learn which strategies will last the test of time.
How to 5x Your Revenue: Uniting Marketing and Customer Success
Customer success as a strategic motion (not just a department) can 5x your revenue—it’s true! In this session, discover how Marketing can harness a customer success framework to move beyond lead generation and drive revenue at every stage, from engagement and onboarding to upselling and renewals. Learn how to turn fragmented customer journeys into a seamless revenue engine using a playbook that combines AI and data for personalization and cross-functional collaboration to achieve sustainable, long-term growth.
- Samantha Anderson

Samantha Anderson

Speaker Sessions

AI or Human: The Ultimate Customer Retention Showdown

How to 5x Your Revenue: Uniting Marketing and Customer Success