Sam Balter
Head of Content @ Wistia
Sam Balter is the Head of Content at Wistia, formerly the Director of Media at ZoomInfo and Senior Marketing Manager at HubSpot. Sam has produced and marketed several podcasts for B2B brands as well as host the award winning podcast Weird Work. He loves a good chart, a succinct article, and an opportunity to say hi to your dog.
Speaker Sessions
Thu •Sep 4 •9:45am - 10:15am PT •
Video Marketing Trends From 90M Videos and 100K Brands
Wistia analyzed 90M+ videos and 100K+ brands to reveal what's working in video marketing today. Sam Balter and Taylor Corrado will share insights on AI's impact, budget shifts, optimal video length/placement, and interactive elements that convert viewers to customers.
Open to All Levels
