Thu •Sep 4 •9:45am - 10:15am PT •
Video Marketing Trends From 90M Videos and 100K Brands
Wistia analyzed 90M+ videos and 100K+ brands to reveal what's working in video marketing today. Sam Balter and Taylor Corrado will share insights on AI's impact, budget shifts, optimal video length/placement, and interactive elements that convert viewers to customers.
Open to All Levels
Session Downloads:
Session Speakers
Taylor Corrado
Senior Director of Brand Marketing @ Wistia
Taylor Corrado has 15+ years of experience building brands and driving growth at companies like HubSpot, American Express, and Mediasilo. A generalist marketer with deep roots in B2B SaaS and creative strategy, she's passionate about bringing brands to life, sparking word-of-mouth, and helping teams grow.
Sam Balter
Head of Content @ Wistia
Sam Balter is the Head of Content at Wistia, formerly the Director of Media at ZoomInfo and Senior Marketing Manager at HubSpot. Sam has produced and marketed several podcasts for B2B brands as well as host the award winning podcast Weird Work. He loves a good chart, a succinct article, and an opportunity to say hi t...
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