Dakota Lowe

VP of Social @ Edelman

Dakota Lowe is a social strategist with nearly a decade of experience and multiple Clios, Shortys, and Webbys recognizing her consumer-first, culture-driven campaigns. As VP of Social at Edelman, she leads social strategy for Unilever brands like Dove, Vaseline, and Hellmann’s. She’s also worked on Stanley1913, Fruit of the Loom, and major tech and pharma brands. Outside of work, Dakota writes Recreation, a (fun!) Substack about strategy, culture, and more.

Speaker Sessions

Thu •Sep 4 •2:45pm - 3:15pm PT •
Panel: Behind the Screens – How Agencies Scale Social
We all love a big brand moment—but behind every viral post is a team of agency pros making it happen. In this panel, Jayde Powell talks with social leads from top agencies to reveal how iconic social moments come to life. Hear about the wins, pivots, and fast moves it takes to keep up with culture. They’ll also dive into how agency teams are evolving—through staffing, training, and tools—to support today’s always-on social world. For brand marketers and social strategists, this is the real story behind the scroll.
- Jayde Powell,
- Dakota Lowe
Open to All Levels

Dakota Lowe

Speaker Sessions

Panel: Behind the Screens – How Agencies Scale Social