Thu •Sep 4 •2:45pm - 3:15pm PT (30 minutes)•Impact Theater
Panel: Behind the Screens – How Agencies Scale Social
We all love a big brand moment—but behind every viral post is a team of agency pros making it happen. In this panel, Jayde Powell talks with social leads from top agencies to reveal how iconic social moments come to life. Hear about the wins, pivots, and fast moves it takes to keep up with culture. They’ll also dive into how agency teams are evolving—through staffing, training, and tools—to support today’s always-on social world. For brand marketers and social strategists, this is the real story behind the scroll.
Open to All Levels
Session Speakers
Jayde Powell
Social Strategist and Creator @ The Em Dash Co
Jayde I. Powell is a creatorpreneur and social media strategist from Atlanta, Georgia. With over 12 years of experience in marketing, Jayde has taken her knowledge and established herself as a well-respected creative and voice in both the advertising industry and the creator economy. She is the founder and head of cre...
Dakota Lowe
VP of Social @ Edelman
Dakota Lowe is a social strategist with nearly a decade of experience and multiple Clios, Shortys, and Webbys recognizing her consumer-first, culture-driven campaigns. As VP of Social at Edelman, she leads social strategy for Unilever brands like Dove, Vaseline, and Hellmann’s. She’s also worked on Stanley1913, Fruit o...
Related Sessions
- Reservation Required
Thu •Sep 4 •4:15pm - 5:00pm PT •
9 Counterintuitive Tactics Smart Marketers Can Exploit
Open to All Levels
- Reservation Required
Thu •Sep 4 •10:15am - 11:00am PT •
2025 B2B Trends for the Contrarian Marketer
Open to All Levels
Wed •Sep 3 •4:30pm - 5:00pm PT •
30 Charts That Will Change the Way You Do Marketing
Open to All Levels
