Will O'Toole

Senior Sales Director @ HubSpot

Will is a Senior Sales Director at HubSpot, leading the Small Business segment. As the first sales hire for HubSpot's Sales Hub/CRM, he helped build it into a core business unit. In 2019, he became Director for Small Business North America, overseeing half the U.S. and Canada. Promoted to Senior Director in 2022, Will drives results while developing new leaders. Known for authentic leadership, coaching talent, and inclusive team culture, he excels at building cross-functional trust and aligning sales strategy with company goals.

Speaker Sessions

HubSpot Scaled Sales: Real Lessons From SMB Growth
Pull back the curtain on how HubSpot’s Small Business sales org 3x’d in 3 years—navigating change, scaling culture, and leaning into AI. Hear real stories from four senior directors who’ve spent a combined 50 years growing HubSpot’s largest sales segment.

Will O'Toole

Speaker Sessions

HubSpot Scaled Sales: Real Lessons From SMB Growth