Brenda Lando Fridman

Director of Sales @ HubSpot

Brenda Fridman, Director in HubSpot's Small Business Sales, helps companies scale through data-driven strategies. At LinkedIn and Google, she built sales engines for thousands of businesses. She's an angel investor, startup advisor, and VC Limited Partner who mentors founders from $0 to $10M+. Mexican-Canadian, engineer, girl mom, and athlete who enjoys softball, golf, and yoga. She's speaking on "HubSpot Scaled Sales Unfiltered" at HubSpot's 2025 Sales Conference in San Francisco, sharing insights on building sustainable sales programs that drive results for growing companies.