Cathy McPhillips

CMO @ SmarterX

Cathy McPhillips is Chief Marketing Officer at SmarterX, leading marketing, brand, and communications strategy across Marketing AI Institute, MAICON, AI Academy, and The Artificial Intelligence Show, helping business leaders understand and apply artificial intelligence to drive smarter outcomes. She’s been recognized by Folio:, Crain’s Cleveland Business, and MarTechExec, and remains an active mentor and speaker. Cathy serves on the Executive Advisory Board for Ohio University’s College of Business, supporting the next generation of marketing leaders.

Speaker Sessions

Thu •Sep 4 •10:45am - 11:15am PT •
State of HubSpot: How the Best Do It Different
We’re witnessing a seismic shift in the way top companies use HubSpot. Whether it’s leveraging AI, deepening customer connections, or moving from ‘selling’ to ‘helping people buy’, these high performers clearly see the opportunity in 2026 — and they’re taking concrete steps to capitalize. Join this expert panel to learn what separates these top-performing companies, and see how they’re preparing their organizations to win in an age where AI and shifting buyer expectations are everything.
Open to All Levels

Cathy McPhillips

Speaker Sessions

State of HubSpot: How the Best Do It Different