Thu •Sep 4 •10:45am - 11:15am PT (30 minutes)•HubSpot Heroes Stage•Hall D (Level 0)
State of HubSpot: How the Best Do It Different
We’re witnessing a seismic shift in the way top companies use HubSpot. Whether it’s leveraging AI, deepening customer connections, or moving from ‘selling’ to ‘helping people buy’, these high performers clearly see the opportunity in 2026 — and they’re taking concrete steps to capitalize. Join this expert panel to learn what separates these top-performing companies, and see how they’re preparing their organizations to win in an age where AI and shifting buyer expectations are everything.
Open to All Levels
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Session Speakers
Jonathan Burg
SVP of Revenue @ New Breed
Jonathan Burg is an operational leader that designs high-performance revenue organizations and category leading brands to increase enterprise value, engage employees and achieve profitable growth on the HubSpot Platform.
Kerry Cunningham
Head of Research and Thought Leadership @ 6sense
Kerry is a recognized thought leader in B2B marketing strategy, process, and team design. As VP Principal Analyst at SiriusDecisions/Forrester, he introduced paradigm-shifting models and delivered keynotes at major industry events. His work continues to drive the shift from outdated practices to modern, effective marke...
Sydney Sloan
Chief Marketing Officer @ G2
Sydney Sloan is the CMO of G2, the world’s largest and most trusted software marketplace. She’s a seasoned marketing leader with decades of experience in driving transformative growth and innovation for high-tech companies. She’s also an advisor for Scale Venture Partners and a Limited Partner at Stage 2 Capital, where...
Cathy McPhillips
CMO @ SmarterX
Cathy McPhillips is Chief Marketing Officer at SmarterX, leading marketing, brand, and communications strategy across Marketing AI Institute, MAICON, AI Academy, and The Artificial Intelligence Show, helping business leaders understand and apply artificial intelligence to drive smarter outcomes. She’s been recognized b...
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