Building a Data-Driven Marketing Budget That Works

1/How to set a budget based on revenue goals, CAC (Customer Acquisition Cost), and LTV (Lifetime Value) 2/How to calculate the maximum cost per lead in 10 minutes 3/Case studies of companies that shifted from gut-based to data-driven budgeting 4/Actionable framework: the 70-20-10 budgeting rule (70% proven strategies, 20% experimental, 10% moonshot ideas)

Session Speakers

Alyona Mysko
CEO and Founder @ Fuelfinance
Alyona Mysko is the CEO and co-founder of Fuelfinance, a financial planning and analysis solution for growing SMBs. A CFO-turned-founder, she leads Fuelfinance in managing over $250M in P&L for clients like Hampton, ColdIQ, and Testimonial Hero. Fuel’s approach has helped clients raise funds from top VCs like a16z, YC,...

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Building a Data-Driven Marketing Budget That Works

Session Speakers

Alyona Mysko

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