INBOUND Blog

How often do you find yourself endlessly scrolling on social media until something truly relevant captures your attention? For leaders, the challenge isn't just getting noticed - it's creating meaningful connections that drive real business results. At INBOUND 2024, social media experts Ramon Berrios, co-founder of Castmagic, and Jacqueline Snyder, founder of The Product Boss, shared insights on how forward-thinking companies can launch products on social media in 2025. They revealed strategies that go beyond vanity metrics to focus on what truly matters: building trust, creating conversion, and driving revenue.

In an era where AI is everywhere, INBOUND 2024 speaker and crowd favorite, Jay Schwedelson brought a refreshing reminder to his Main Stage session: your competitive advantage isn't in being perfect—it's in being real. Schwedelson shared why embracing a little discomfort and a lot authenticity could be the game-changer your marketing strategy needs in 2025.