Inbound
April 30, 2025Meet Our 2025 INBOUND Correspondents
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How often do you find yourself endlessly scrolling on social media until something truly relevant captures your attention? For leaders, the challenge isn't just getting noticed - it's creating meaningful connections that drive real business results.
At INBOUND 2024, social media experts Ramon Berrios, co-founder of Castmagic, and Jacqueline Snyder, founder of The Product Boss, shared insights on how forward-thinking companies can launch products on social media in 2025. They revealed strategies that go beyond vanity metrics to focus on what truly matters: building trust, creating conversions, and driving revenue.
Before you even think about creating content, understanding who you're trying to reach is critical. As Snyder emphasized, "Social is really social. People want to be entertained, like the Gladiator. You have to understand who your ideal customer is, so that you can create entertaining content to bring them in."
Start by:
Berrios shared that when launching Castmagic, they generated seven figures by focusing 100% on one channel: using Instagram influencers allowed them to master one platform before expanding to others. Sometimes it's better to be the ruler of one kingdom than a tourist in many.
Snyder’s “ABCs of Content” outlines an approachable formula for effectively selling on social:
Organizing content into clear pillars makes production more intentional and less overwhelming. "Making content without intent will lead you to burnout," Berrios cautioned.
With organic reach on the decline, there are still strategies to maximize visibility without relying on paid advertising, including:
In 2025, winning the organic reach game will all hinge on being smarter with how you connect, where you focus, and who creates your content.
Authenticity is currency, and founder-led content creates a competitive advantage. "I try to do as much founder-led content as possible,” Berrios said. “That is the advantage you have over the incumbents. Not every company has the founder for content."
Founder involvement throughout the customer journey builds trust. How can founders tap in? By personally handling customer support, creating content that shows their face and personality, and building communities where other founders are active.
This approach creates a level of trust that faceless brands struggle to achieve. As Berrios said, "I would much rather have a thousand views, a thousand fans and create conversions than a million views on TikTok."
While sales ultimately matter most, the path to conversion requires tracking the right indicators:
Working backward from revenue: Once you have data, you can create reliable formulas for how many leads you need to generate specific revenue targets.
Remember Berrios’ philosophy:
"Traffic, CPMs, and impressions mean nothing if there is no trust, because that will lead to conversions."
For 2025 and beyond, the panelists highlighted some trends that you should be watching 👀
YouTube organic content: While making long-form content is time-consuming, YouTube delivers high-converting traffic through search.
Influencer marketing: "We turned off 100% of our ad-spend through platforms just doing influencers because we are acquiring customers at a much more profitable rate," Berrios revealed. (Pro tip: Use social media platforms as your search database for finding influencers that fit your persona.)
TikTok Shop: For e-commerce brands, TikTok Shop is "an absolute gold mine right now."
The death of talking head videos: Straightforward camera-facing videos are becoming less effective. Audiences crave more engaging, creative content formats.
The future of social media product launches is going to center on who can build the most trust with their audience. The most successful organizations will focus on creating meaningful connections before pushing for sales. Watch the full session here.
Join us at INBOUND 2025 in San Francisco’s Moscone Center from September 3-5 to learn more strategies from industry experts who are redefining growth.
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