INBOUND Blog

If there’s one skill marketers should commit to mastering in 2026, it’s using AI to scale 1:1 email personalization. At INBOUND, Ari Echt-Wilson, Director of Global Prospect Email at HubSpot, shared how her team has driven over 10,000 qualified meetings per quarter and achieved a 45% year-over-year increase in email conversion rates with the help of AI-personalization. Here’s what she and her team learned throughout the process and the actionable skills every marketer can start practicing now.

Three days. 13K+ attendees. A special HubSpot edition of Hot Ones. Our West Coast debut was 🔥. Now, as we wrap up a year defined by AI, new marketing frameworks, and a reminder that some learning experiences and connections can only happen in person, we’re shining a spotlight on the 2025 sessions that stood out. We dug into the data—attendance, session ratings, survey responses—and surfaced the top sessions that inspired, challenged, and changed the game. Let’s get into it.👇

Celebrate your team’s 2025 wins by investing in their future at INBOUND 2026. You did a lot this year. So did your team. Maybe you launched a new product, rebuilt a process, hit a big number, or tackled AI integration and lived to tell the tale. So before the books close and the calendars flip, let’s ask a better question than “what’s left in the budget?” Let’s ask: “How can we celebrate the team that made this year work and set them up to grow even more next year?” The answer: send them to INBOUND 2026. If you’re looking for smart end-of-year budget ideas that feel like a reward and function like a strategy, this is it.

Everyone’s talking about AI agents and workflow automation, but at INBOUND 2025, Varun Anand, co-founder of Clay, brought the conversation back to what really drives growth: go-to-market strategy. Only this time, he reframed the fundamentals through a new lens as: The Three Laws of GTM Physics. What actually powers sustainable, scalable growth in the AI age? Turns out, it’s about adopting a new operating system for how you grow. If you're leading a startup, owning revenue, or shaping B2B strategy, this framework will help you build a growth engine for speed, differentiation, and scale. Let’s break it down.

While most people are filling their carts with tech gadgets and holiday deals, there's another smart move you can make this Cyber Monday: investing in something that actually helps your team grow. Starting December 1 at 10 AM ET, you can grab 25% off INBOUND 2026 General Admission tickets while supplies last (and there will only be a very limited number of tickets available!). That brings the price down to $899.25 (from $1,199) when you use code CYBERMONDAY at checkout. So yes, it’s a great deal. But it’s also a chance to use your budget wisely, skip the last-minute scramble, and start next year with something big to look forward to. Here’s why grabbing your ticket now just makes sense.

Search has changed. Have you? Google is no longer just a ranking engine and if you're still optimizing for blue links and waiting for traffic to land on your site, you may already be invisible. At INBOUND 2025, Fire&Spark’s Dale Bertrand challenged marketers to adapt to how AI is changing search behavior or risk being written out of the conversation entirely.

After an incredible west coast debut in San Francisco this September, INBOUND 2026 is heading back to Boston, September 16-18. Mark your calendars because we're returning to where it all began. This is your moment to lock in access to one of the most impactful events in the industry.

If you’re having trouble securing tickets to INBOUND 2026, here’s how you can convince your manager it’s a worthwhile investment for the company. Download our letter template!

Event-led growth isn’t just a strategy at Cvent; it’s in their DNA. As a global leader in event technology, Cvent knows how powerful a single face-to-face interaction can be. So when they decided to sponsor INBOUND 2024, the goal was visibility and connection. Their team came to build relationships, gather insights, and deepen their presence in the HubSpot ecosystem. What followed was one of their most impactful sponsorships yet and one that delivered product feedback, pipeline wins, and even helped close a $42K deal.

On the Main Stage at INBOUND 2025, Neil Patel, co-founder of NP Digital, came with hard data that challenges where we're all spending our marketing time and energy. His topic: 30 Charts That Will Change the Way You Do Marketing. His message: Most companies are focused on the wrong things and missing real revenue opportunities because of it. If you’re navigating search behaviors, AI-generated content, or performance plateaus, here’s what you need to know from Patel’s session and how to act on it now.

Email marketing is either dying or thriving depending on who you ask. But if you were at Jay Schwedelson’s packed session at INBOUND 2025, you walked away with zero doubt that email is changing fast, and marketers who test (not guess) will win. In a rapid-fire 45 minutes, Schwedelson delivered a tactical, data-packed session backed by insights from over 6 billion emails a year sent through his agency. He shared what’s working, what’s not, and what to test next for teams looking to move the needle using email.

At INBOUND 2025, HubSpot's EVP of Product Karen Ng sat down with Olivier Godement, Head of Platform Product at OpenAI, to pull back the curtain on what they're seeing, building, and betting on for the future.