INBOUND Blog

Search has changed. Have you? Google is no longer just a ranking engine and if you're still optimizing for blue links and waiting for traffic to land on your site, you may already be invisible. At INBOUND 2025, Fire&Spark’s Dale Bertrand challenged marketers to adapt to how AI is changing search behavior or risk being written out of the conversation entirely.

On the Main Stage at INBOUND 2025, Neil Patel, co-founder of NP Digital, came with hard data that challenges where we're all spending our marketing time and energy. His topic: 30 Charts That Will Change the Way You Do Marketing. His message: Most companies are focused on the wrong things and missing real revenue opportunities because of it. If you’re navigating search behaviors, AI-generated content, or performance plateaus, here’s what you need to know from Patel’s session and how to act on it now.

Email marketing is either dying or thriving depending on who you ask. But if you were at Jay Schwedelson’s packed session at INBOUND 2025, you walked away with zero doubt that email is changing fast, and marketers who test (not guess) will win. In a rapid-fire 45 minutes, Schwedelson delivered a tactical, data-packed session backed by insights from over 6 billion emails a year sent through his agency. He shared what’s working, what’s not, and what to test next for teams looking to move the needle using email.

At INBOUND 2025, HubSpot's EVP of Product Karen Ng sat down with Olivier Godement, Head of Platform Product at OpenAI, to pull back the curtain on what they're seeing, building, and betting on for the future.

At INBOUND 2025, HubSpot CMO Kipp Bodnar and Senior Director of Global Growth Aja Frost got real about how they were in "the pit of despair" about 15 months ago, and how they climbed out using a completely new approach to marketing.

When Anthropic CEO Dario Amodei took the Main Stage with HubSpot's own Yamini Rangan at INBOUND 2025, he brought a perspective few others can offer: what it's like to ride an exponential curve that's rewriting the rules of business.

When Brian Halligan walked on stage with Hot Ones host Sean Evans, he admitted he didn’t fully know what he was signing up for. But by the end of ten wings and ten questions, HubSpot’s co-founder was reflecting openly on the future of business, the lessons of music, and the vulnerability of leadership all while sweating through one of the INBOUND’s spiciest interviews ever. Here’s what we learned, wing by wing.

If you've ever felt like you need to have it all figured out before you can lead, Glennon Doyle has news for you. At INBOUND 2025, the bestselling author and activist sat down with leadership expert Anne Morriss to share that the strength to lead others doesn't come from perfection, but from the courage to be real about your own struggles while still getting the work done. With nearly 2 billion podcast downloads, millions of books sold, and a community that's raised $56 million for people in need, Doyle has built something extraordinary by doing one simple thing: showing up exactly as she is.

If you spend any time on YouTube watching tech reviews, chances are you’ve stumbled across a video by Marques Brownlee—better known as MKBHD. With nearly 2,000 videos, millions of subscribers, and a reputation as one of the most trusted voices in tech, Marques has built an empire by doing one simple thing: telling the truth. At INBOUND 2025, HubSpot’s CMO Kipp Bodnar sat down with Marques to unpack exactly how he’s built that trust, what it takes to stand out in a crowded digital world, and why audience-first thinking always wins.

If you’ve ever heard Dharmesh Shah (co-founder and CTO, HubSpot) speak, you know t o expect three things: sharp insights, dad jokes, and a whole lot of heart. His INBOUND 2025 session delivered all of that and more. From explaining large language models in plain English to offering a simple framework for bringing AI into our teams, Shah made one thing clear: working with AI is about unlocking the best version of ourselves.

In an industry where everyone is chasing certainty, Amy Poehler reminded us that some of the best decisions are made in the unknown. At INBOUND 2025, the actress and founder of Paper Kite Productions joined Dr. Maya Shankar (cognitive scientist and podcast creator) to explore how improv, collaboration, and creative risk-taking can lead to more resilient teams and more meaningful work.

What if the difference between good and great marketing isn't just doing more of the same? At an eye-opening INBOUND 2024 Spotlight session, HubSpot CMO Kipp Bodnar and Asana CMO Shannon Duffy shared invaluable insights on elevating marketing teams from merely good to truly exceptional. Their conversation revealed how emotion, instinct, and embracing change might be the missing ingredients in your marketing strategy.