INBOUND Blog

What if the difference between good and great marketing isn't just doing more of the same? At an eye-opening INBOUND 2024 Spotlight session, HubSpot CMO Kipp Bodnar and Asana CMO Shannon Duffy shared invaluable insights on elevating marketing teams from merely good to truly exceptional. Their conversation revealed how emotion, instinct, and embracing change might be the missing ingredients in your marketing strategy.

At INBOUND 2024, AG1 CEO Kat Cole joined Women's Health Editor-in-Chief Liz Plosser for a powerful conversation on leadership, resilience, and the future of health and wellness. Sharing hard-won insights from her one-of-a-kind career journey, Cole offered a roadmap for aligning personal values with professional success and why true performance optimization starts from within.

What if your best growth strategy isn't a new channel or campaign, but simply connecting the dots you already have? In a special INBOUND 2024 session moderated by Karen Ng, Francois Ajenstat (former CPO of Tableau) and Andy Pitre (HubSpot) shared their thoughts on one of the most pressing challenges for growth-focused companies: how to unify customer data across marketing, sales, and product to drive sustainable revenue growth. They offered practical insights on leveraging unified data and product-led growth strategies that any business can implement—regardless of size or industry. Get the scoop on why it matters for your growth strategy, plus pick up some quick wins on how to implement these takeaways immediately.

The way we work is changing. Fast. And if AI agents weren’t on your radar yet, at this past INBOUND, Dharmesh Shah made sure they are now. HubSpot’s CTO delivered a perspective-shifting vision of how AI agents are fundamentally reshaping how businesses run (and gave a peek into his recent work with agent.ai). What does this shift mean for you? Let’s dive in.

How do you transform a legacy organization without losing the magic that made it great in the first place? It's a challenge that trips up even the most seasoned leaders. But when it comes to driving meaningful change, few leaders have the unique perspective of Dr. David A. Thomas, Harvard Business School professor and president of Morehouse College. At INBOUND 2024, Thomas sat down with PBS NewsHour's Geoff Bennett to unpack the balancing act of organizational transformation: how to honor the past while building for the future. Whether you're leading a 157-year-old-institution or scaling a fast-moving startup, his insights are a must-hear for anyone negotiating change with purpose.

Want to know the secret to achieving more in 2025? Work less. Yes, really. It might sound counterintuitive, but at INBOUND 2024, we learned that the most successful leaders aren't the ones putting in the most hours—they're the ones working smarter. At INBOUND 2024, Dr. V Boykin broke down exactly why, and more importantly, what to do about it.

The traditional content playbook needs a serious update. Leading media executives, including Vox Media CEO and Chair Jim Bankoff, Business Insider CEO Barbara Peng, and Puck CEO Sarah Personette gathered on the INBOUND 2024 Main Stage to share insights on content strategies that actually drive results. Spoiler alert: boring content didn't make the cut. But what's driving this shift, and why does it matter now more than ever? The answer lies in how audiences engage with content—a change that's reshaping everything from social media strategies to enterprise marketing.

When Glenda McNeal steps into a room, she brings decades of partnership-building expertise with her. As American Express's first-ever Chief Partner Officer, McNeal has brokered some of the company's biggest strategic deals. At INBOUND 2024, she sat down with Sarah Chen-Spellings to unpack the art (and science) of building partnerships that drive explosive growth.

At INBOUND 2024, Neil Patel, digital marketing expert and co-founder of NP Digital, challenged one of the industry's longest standing ideas at INBOUND 2024: Content is no longer king. It's a bold statement, especially since Bill Gates coined the phrase back in 1996. But let's face it: with 4.6 billion pieces of content published every single day, the content game has changed and used to work, isn't as effective today. But, before you delete your blog, hear Patel out. His insights and data are a reminder that there's plenty of opportunity for businesses ready to adapt. Here's how.

The rise of accessible design tools as transformed the way people everywhere bring their ideas to life and tell their brand stories. At INBOUND 2024, Canva's CPO, Cameron Adams, joined Debbie Millman to explore this creative evolution. Together they dove into the journey behind one of tech's most innovative companies and shared an exciting look into an AI-powered creative future.

When it comes to AI and marketing, Atlassian’s CMO Zeynep Inanoglu Ozdemir brings a perspective that's truly one-of-a-kind. As both a Ph.D. in speech processing and a marketing leader, Ozdemir know show to connect the dots between AI's technical capabilities and its practical marketing applications. At INBOUND 2024, she sat down with The Next Wave podcast hosts Matt Wolfe and Nathan Lands, to share how marketing teams who are struggling with AI can effectively integrate it into their workflows.

AI and video are having a moment. Individually, they're powerful. But together? They're reshaping the way we connect, market, and grow businesses. At INBOUND 2024, Joshua Xu, co-founder of HeyGen joined HubSpot’s Kipp Bodnar (CMO) and Kieran Flanagan (SVP, Marketing) to explore how AI is changing business communication. "We live in video... there were a billion hours of video being watched on YouTube everyday and the average person watched seventeen hours of video every week," Xu noted, setting the stage for a discussion that would reveal just how dramatically AI is transforming video creation.