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What in the World is HubSpot’s INBOUND, and Why Should I Care?

What in the World is HubSpot’s INBOUND, and Why Should I Care?

INBOUND is HubSpot's annual event, and it's one that you don't want to miss if you're in sales, marketing, or customer experience. The event is filled with workshops led by industry experts, inspiring events, and fun experiences. It gives you an unprecedented opportunity to network and learn about new business ideas.

If you're looking to have new experiences and grow your expertise, here's why INBOUND 2024 should be on your calendar.


The concept of inbound marketing was first formed by HubSpot co-founder Brian Halligan in 2005. Inbound marketing is a methodology that attracts customers through valuable content, tailored experiences, and personalization. Since its inception, inbound marketing has become the most prominent form of marketing in the world.

The event INBOUND was created in 2011 by both of HubSpot's co-founders, Brian Halligan and Dharmesh Shah. They created it as a response to the growing number of marketing events that were too sales-focused. 

Since then, INBOUND has become a digital and in-person event that unites thought leaders from over 161 countries to empower aspirational minds and converge on the latest trends in marketing, sales, customer success, and revenue operations.


INBOUND is designed as an immersive experience to expand your perspective on marketing, tech, and the worlds that are built from both. It's a place where you can learn about the latest trends and developments in your field, network with like-minded professionals, and be inspired by some of the best minds in the business.

Here are just a few of the things you can do at INBOUND: 

  • Attend educational sessions and workshops led by industry experts
  • Gain new skills, knowledge, and expertise
  • Hear inspirational talks by executives, world leaders, and celebrities
  • Connect and network with other business leaders
  • Develop new partnerships, leads, and business opportunities
  • Learn about new tools, technologies, and solutions directly from providers
  • Enjoy entertainment and nightlife experiences
  • Explore the greater Boston area

INBOUND is also an "event" in every sense of the word, playing host to entertainers, comedians, and even musical experiences.


INBOUND is the perfect event for anyone who wants to stay ahead of the curve in their industry. If you're looking to learn about the latest trends and developments, network with like-minded professionals, or be inspired by some of the best minds in the business, INBOUND is the event for you.

It’s also an excellent opportunity to develop new partnerships and business opportunities. With attendees coming from all over the world, you'll have a chance to connect with potential customers, partners, and suppliers from a variety of industries.

Your team can also gain new skills and perspectives by attending the event. If you're a HubSpot partner, you may have opportunities to sit at the table with HubSpot's experts and team members to discuss the future of your business.

Most importantly, INBOUND is a great opportunity to have fun with your colleagues. It can be a bonding experience for your team, and it can help them develop closer working relationships.

Of course, attending INBOUND isn't just an enjoyable experience. It can also result in real business benefits. If you feel like your current processes aren't producing the results you'd like, INBOUND is the perfect opportunity to refresh your ideas, so you can come back to your business with a new perspective.


INBOUND attracts thousands of attendees from around the world. If this sounds like the type of event that you and your colleagues could benefit from, register today



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INBOUND is THE place to up-level your skills, learn new tactics, meet new people to build your professional network, and take your career to new heights. Are you ready to build your future in the heart of Boston? Let’s Grow.