SME vs. Influencer vs. TL: Which to Nix in the Marketing Mix

Should we hire a subject matter expert or influencer? How can we turn our execs into thought leaders? What's the difference between these creators? Creator-led growth is a trendy tactic, but marketers struggle to incorporate them into the marketing mix. In this session, we'll talk strategy and trade-offs to help you choose the right creator. Attendees will learn practical exercises to hone your narrative and distribution strategy and a 4-pillar framework to assess each type of creator, including progress towards becoming a thought leader.