The Main Stage lineup is here! Meet the speakers coming to INBOUND 2024.

INBOUND Originals Stage

SME vs. Influencer vs. TL: Which to Nix in the Marketing Mix

Should we hire a subject matter expert or influencer? How can we turn our execs into thought leaders? What's the difference between these creators? Creator-led growth is a trendy tactic, but marketers struggle to incorporate them into the marketing mix. In this session, we'll talk strategy and trade-offs to help you choose the right creator. Attendees will learn practical exercises to hone your narrative and distribution strategy and a 4-pillar framework to assess each type of creator, including progress towards becoming a thought leader.

Join us in person at INBOUND 2024

INBOUND is THE place to up-level your skills, learn new tactics, meet new people to build your professional network, and take your career to new heights. Are you ready to build your future in the heart of Boston? Let’s Grow.
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