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Advanced LI Ads for the B2B Marketing Superhero
LinkedIn Ads target your most valuable B2B audience, at scale, but are high costs keeping you from the ROI you want? AJ Wilcox will show you the advanced tips/tricks/strategies to get the best ad performance at half the cost, as well as the best account structure to make reporting and organization easy. Join this session to learn the optimal bidding model to get the cheapest traffic for each ad format, bulletproof ABM targeting that you can set up today, and optimal account setup for easier reporting, management, and AB-testing.
Session speakers
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