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While some aspects of sales have been influenced by technology and shifts in buyer behavior, the fundamental elements have remained stagnant. As a sales leader, your strategy centers around closing deals, maintaining relationships, and improving the sales process — all of which have a direct impact on company revenue. In this new era of modern selling, what is the role of sales? During this session, Cynthia Barnes and executive winners of the Modern Sales Leader award will debate these contended ideas to spark new ways of thinking about the future of selling.