Andres Bustos

Product Lead @ HubSpot

Andres leads the Segmentation group in HubSpot

Speaker Sessions

Reservation Required
Thu •Sep 4 •1:45pm - 2:30pm PT •
Segmentation Magic: Data Hub and Marketing Hub Unite
Transform your segmentation strategy with Marketing Hub's new capabilities and Data Hub's unified data power. Learn how to create sophisticated segments using combined, enhanced data from across your tech stack, enabling hyper-targeted campaigns that drive real results. Perfect for marketing and operations leaders ready to elevate their segmentation strategy!
Open to All Levels
Wed •Sep 3 •2:30pm - 2:45pm PT •
Winning With Relevance: AI-Powered Segmentation and Personalization
Your audience expects relevance—without it, even the best campaigns fall flat. HubSpot’s new Segments (previously Lists) and Personalization features help you achieve relevance with ease. With AI-driven segment discovery, web visitor insights, and one-click activation across various marketing channels, you can finally connect with the right people, in the right way, at the right moment. Add in an AI-powered personalization agent that generate tailored experiences, and you’ll see how HubSpot helps marketers win with relevance.
- Andres Bustos
Open to All Levels